The last time Microsoft changed its company branding was in 1987. With the company on the cusp of a less dorky era, courtesy of tech like Windows 8, Windows Phones, Surface and the Xbox 360, it's about time for a redesign!
And a redesign is what we have. There's not only a new font, but the incorporation of a logo alongside the Microsoft name, one based on its traditional Windows branding.
I like it! Some are saying it's boring, or simple, but the best and most timeless logos on the planet are often the most simple. It's clean, and while the text on its own is a little nondescript, the simple, colourful logo helps you identify with it almost immediately.
While the new badge will be appearing online immediately, it might be a while before you see it turning up on things like Xbox 360 packaging.