Developers Eidos have done away with the long-standing tradition of having a real-life Lara Croft promote a Tomb Raider game. Instead, they've done something far more useful: brought in someone to actually play Croft in the game.
English actress Camilla Luddington will basically be Lara Croft in the upcoming Tomb Raider reboot, as she's done both the voice and motion-capture work for the role. The only thing missing will be, you know. Her face. Which won't be hers.
Which is a little weird, but if Camilla is cool with that, then I'm cool with that.