These days, cross-promotions are all the rage in Japan. Monster Hunter in your Metal Gear Solid. Ace Attorney in your Professor Layton. This Tales of Graces collaboration might be overdoing it, though.
In PS3 game Tales of Graces F, there is a downloadable "Toro" costume. Toro, aka the "Sony Cat", is the company's mascot character in Japan.
While cute, this costume sure hits the PS3 angle over the head! Subtle, it ain't.
Tales of Graces F will be released on the PS3 this December. The original Tales of Graces was a buggy Wii title. It was so buggy that the game was recalled. The PS3 version is expected to mend those bugs as well as improve the game's visuals.