Just before this year's E3, the people who make Bulletstorm—EA, Epic Games and People Can Fly—sent us a big wad of meat. In was inedible, thanks to the shell casings, teeth and fingers inside. It was gross.
The awful secret of that mystery meat? It was Spam. Well compensated advertising professionals at Wieden + Kennedy were responsible for hand-grinding that processed meat product, stuffing it with personalized dog tags, shrapnel and one USB stick per meat pile, then shipping it off to confused video game media types.
Witness the glamor of it all at the W+K blog, if you're into this sort of freaky shit.