I'd expect a ton of submissions for a product-placement 'shop idea. But for a geriatric video game character, appearing on Sony's console you can triple the number of joke possibilities. Which were infinite to begin with.
Our most recent 'Shop Contest challenge returned nearly 1,000 replies. Not all of them were submissions but it damn sure felt like it. So picking just 20 finalists was difficult in its own right. There were no shortage of Viagra and Depends jokes, and everyone wanted Snake to endorse a competing platform or product. In the end, these were the most novel ones of a very creative set of submissions.
Android_seb gets in for a timely sendup of our current ad campaign. BoboTheTeddy's didn't take long, but then, genius is on its own deadline. lilc09 had a good concept but needed the maps obscuring the target's face. villink's Snake-as-Shlomi was also worthy.
My winner? A tie between Hyperchicken and yabbus23, who had perfect takes on the equip-a-box theme, one beautiful subtle, the other sublimely ridiculous. Take a bow, everyone, and we'll see you for another challenge tomorrow.