It's not often that the ESRB describes a video game with such vigor as the ratings board did with Tecmo's Dead or Alive: Paradise. It's equally rare for a publisher to thank the ESRB for calling its game "creepy."
But that's how Tecmo Koei America is promoting the mini-game-filled, jiggle-packed Dead or Alive spin-off.
"Thank you ESRB for labeling the game 'cheesy,' 'creepy' and 'bizarre,'" read a new press release sent our way. Sure, that press release also highlights the marketable points, that Dead or Alive: Paradise lets players "mingle, flirt, play, take snapshots and challenge them in mini-games found throughout the island." And there's a Valentine's Day card, of sorts, that asks you to "get your heart on." Clearly Tecmo is not offended.
Maybe a palmful of new gameplay screens that look more realistic for a PSP game will help.