The newer, slimmer, cheaper PlayStation 3 outsold the Xbox 360 and Wii during the month of September, according to new data from the NPD Group, the first time the console has bested both of its console rivals in the U.S.
Sony's recent price drop was in effect for the full month of September, more than doubling month-to-month PS3 sales to the tune of 491,800. That's easily better than its nearest competitor, the Wii, which managed 462,800 units sold in the United States last month and well beyond what the Xbox 360 sold.
None of those consoles, however, managed to outsell Nintendo's DS platform, which continues its six month streak atop the NPD Group's hardware chart with another half-million plus sold.
- Nintendo DS - 524,200
- PlayStation 3 - 491,800
- Wii - 462,800
- Xbox 360 - 352,600
- PSP - 190,400
- PlayStation 2 - 146,000
Total hardware sales in the U.S. amounted to $472.28 million during the month of September, which runs from 8/30 to 10/03, according to the NPD Group's window. Speaking of NPD, here's what analyst Anita Frazier had to say.
"All three console manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis (keeping in mind September was a 5-week month compared to 4-weeks in August)."
"Compared to last September, the PS3 was the big winner, more than doubling last year's sales," Frazier notes, pointing to last September's less than impressive fifth place finish for the PlayStation 3. "This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month."