Wii sales have been relatively sluggish this year. That's changing as the Wii with its new price-cut heads into the holiday season.
Nintendo dropped the price in North America from US$250 to $200 — similar price-cuts were announced for Japan and Europe.
"There are literally millions of consumers out there who want a Wii and had been on the sidelines," Nintendo of America president Reggie Fils-Aime told FT.com. "They'd been waiting for that little nudge to go out and pick it up — the price decline, the sampling, the launching of key software like Wii Fit Plus - we believe it's what's pushing them over the edge to get into the category."
If the price-cut does not convince them, Nintendo hopes a strong holiday line-up with Wii Sports Resort, Wii Fit Plus and New Super Mario Bros. Wii will do it.
While Fils-Aime says it is too early to start projecting post-price-cut sales figures, he adds, "The consumer response has been very strong to the price reduction."