Speaking at GDC Austin earlier today, Blizzard's Frank Pearce has revealed that despite charging $125 a head to get into Blizzcon, the annual event still ends up a net loss for the company.

"BlizzCon is operated at a substantial loss for the company," he said. "It's a huge marketing opportunity, so that's the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us."


To give you an idea, then, of how much holding the show costs, consider that 20,000 people bought tickets this year. At $125 a ticket, that's $2.5 million. So for the company to make a "substantial loss" on the show, it must cost a lot.

Then again, when you're Blizzard and you get all that WoW subscription money, you can afford to throw lavish parties for your fans every year.

Blizzard incurs 'substantial loss' from BlizzCon [GameSpot]