That's right, the steaming metropolis will having be a big bash for the new Sony console. Look, shirtless man!

Sony HK is having a launch party in Causeway Bay, which is one of Hong Kong's major shopping areas. The event is on August 31 and starts at 6pm and will run past midnight on September 1, when the console finally goes on sale.

Maybe there will be a shirtless man like in this poster. Who knows!

Sony Throwing A Global Launch Party For Slim PS3 [Siliconera]