I think we need to continue to work on the Wii. When I look at the attach rate on the Wii of our software to where I think we should be, we're under-performing still, we need to do much better
Sure do. Know a good place to start, Pete? Quit introducing cartoony graphics and take a look at Konami's Pro Evo. While the shinier versions of EA's FIFA have gone 3-1 up at halftime against Pro Evolution, it's a different story on Wii, where Pro Evo is one of the best examples on the whole console as to how to implement Wii controls (not just big heads and minigames) with a little flair and imagination.
Moore: EA is under-performing on Wii [Eurogamer]