Over the weekend, a couple of readers noticed that the company's logo no longer appeared on the PCGA's website. Contacted for comment, the PCGA confirmed that "a few members have decided they cannot justify the budget (membership and staff) required to maintain an active role in the PC Gaming Alliance at this time." It would appear Activision are one of those members.
It's the second industry advocacy group Activision have walked away from in the past year, with the company leaving the Entertainment Software Association last July.
While the loss of the world's biggest publisher - and the people pushing PC stalwarts Call of Duty and World of Warcraft - is a big blow to the group, they're at pains to point out that that everyone else is sticking around, including Microsoft, Capcom, Epic, GameStop, Sony, Intel, AMD & Nvidia.