You may know/love Capcom for Street Fighter & Resident Evil, but in Japan, their #1 source of income is Monster Hunter. Being big in Japan, then, Capcom would like to see it big elsewhere.
Addressing questions from analysts following their most recent financial earnings report, a company spokesperson said of the game:
...we plan to release our leading titles overseas to acquire game users, as the overseas market for Wii is extensive. One of our leading titles is "Monster Hunter 3 (tri-)." If we can gain recognition of this product in the European and North American markets, our market strategy will see a noticeable change.
And by "noticeable change", they mean you won't be able to scratch your backside without running into Monster Hunter games/merch/downloadable content.