How Painkiller Should Have Been Advertised

Seemingly moments after The Escapist released this week's Zero Punctuation video featuring 2004's horror FPS Painkiller, Steam's home page got an updated advertisement for the Gold Edition of the game, utilizing Yahtzee's astute insight into the biggest selling point of the title.

If they had originally marketed the game in a plain red box with the line "Includes guns that shoot shurikens and lightning" in big gold letters, Painkiller would have become the bestselling first-person shooter of all time.


Steam Home Page [Valve - Thanks Mascott!]

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Well, I guess thats one way to advertise a video game. Haha. I do find it funny that as many folks hated his SSBB review, everyone seems to be tripping over themselves to grab a copy of Painkiller.