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Britain Gets A 360 Price Increase

Illustration for article titled Britain Gets A 360 Price emIncrease/em

While there are 360 price cuts on the horizon in the US market, in Britain, consumers don't have things as easy, because instead of price cuts, Microsoft have instead announced an impending price increase.


According to a report on Eurogamer - who spoke with ShopTo and another "corroborating independent retail chain source" - Microsoft sent an email to stores this morning that the recommended retail price of an Xbox 360 Arcade unit will be raised from £130 to £160 (USD$210 to $260).


The price of first-party accessories and peripherals will also go up, though in this case only by "one or two pounds". The price of the Elite was not mentioned (though interestingly, the Pro model wasn't mentioned at all, lending further credence to the rumours of its imminent demise).

Apparently the price hike is down to a poor exchange rate between the British Pound and the Euro.

MS increases Arcade 360 price in UK [Eurogamer]

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I understand everyone is mad about this, but you can't just single out MS and act like they are the only company to have a price hike in the UK.

Ford, Nissan, GM, Apple, Adobe, Nikon, Sony, Nintendo have all raised their prices in the UK.

The problem is the exchange rate between the pound and other currencies.

I assure you that no company wants to raise prices, especially with the world's economy the way it is right now.

If times were pretty good right now, you might see companies eating the losses from the bad exchange rate and keeping prices at the same level. But, profits are slim for many companies right now and they aren't in any position to absorb any additional costs.

But, I totally understand that this price increase really sucks and you aren't happy with MS. But, honestly it isn't like MS has a vendetta against the UK.