No doubt, one of this year's biggest releases is Gears of War 2. Microsoft and developer Epic clearly have expectations, things they'd like to achieve. But it's got to be more than simply making money and milking a nascent franchise. The game's designer, Dude Huge, offers this:
We want casual gamers to play the game and be sucked into the universe and finish the game... We want them to potentially finish with a friend and become a fan of the characters and the setting.