Survey Says 17 Percent Of Facebook Gamers Call Themselves 'Addicted'

Illustration for article titled Survey Says 17 Percent Of Facebook Gamers Call Themselves Addicted

A marketing research firm found that 17 percent of social gamers - Farmville, Mafia Wars and the like - consider themselves "addicted," though it's not clear if they say that regretfully or as a lighthearted self-description.


Anyway, when the likes of Lightspeed Research (a global firm) delves into the latest it-topic in social media and gaming, it's usually doing so to point out the boatloads of money to be made from it - especially with their expert analysis. So don't take this as the findings of a medical journal. The survey said that two-thirds of respondents play one to two social games five days a week, about a third of all respondents do so daily, and the 55 to 64 age range plays more frequently than 18-34 year olds. Draw your own conclusions as to why.

Most notably, 14 percent of all surveyed said they've spent money on social games, either by purchasing in-game currency, items or whatever. That sounds small - except it's a direct revenue conversion rate of 14 percent for what is basically a big clickable ad, which is tantalizing. And 33 percent said they've done things like clicked on ads or signed up for offers to get free in-game rewards, which is pretty healthy from an advertising perspective.


It's Game On for Social Networkers [Lightspeed Research]

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This strikes me as odd as a gaming post.

Farmville is very different than most of the video games discussed on this site. It's non-competative, open-ended, and rather un-structured. It's the equivalent of bouncing a basketball instead of going out and playing basketball against an opponent. And one can certainly be addicted to either, but the perception would be vastly different. Does that not apply here?

That is to say, I would more likely talk about addicted to Farmville in the same terms as being addicted to Facebook or eBay than I would to talk about it in terms of addiction to your typical console or arcade game.