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Microsoft's John Schappert took the stage today at Microsoft's E3 2008 press conference to reveal the new face of Xbox Live. Coming this Fall, your gamer tag will now be linked to an avatar, designed by the folks at Rare, who will then be customizable with any of thousands of pieces of clothing, accessories, etc., all available via Xbox Live Marketplace. What a surprise!
The avatars, much like Miis, will be playable in many upcoming Microsoft games, including Uno on Xbox Live and the new Scene-It!: Box Office Smash.
There's also a new community channel called Live Party, where you can add up to 8 friends to chat and share content, such as photos.