The 360's all but assured of being a cheaper console come Monday. And when Monday comes - with the Pro model tipped to drop to $299 - it'll be a full $100 cheaper than the PS3. So, will Sony get with the program, and cut their prices too? Nope! Sony's Chief Financial Officer Nobuyuki Oneda (pictured, glimpsing the future) has said that "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability...Our plan is not to reduce the price". Note he's not saying they don't want to sell more PS3s; he's just saying they're happy with the rate they're already selling at, and are more concerned with making the PS3 cheaper to manufacture. Just so, you know. You know.