If you're not keeping up with the Hulk comic book series, Bruce Banner's angrier alter ego has become so enraged, he's turned red! Or something. It may not be Bruce Banner. Who can keep up?! Yes, Marvel is pulling the old Hulk changes color for a while gimmick, turning the traditionally green (and sometimes gray) Hulk into something more crimson. In an attempt to push more copies of the Xbox 360 version of the multiplatform Sega-published video game, someone's seen fit to create an exclusive red-hued Hulk. He's only available at GameStop and only available for Microsoft's console.

That's right! Red. On your Xbox 360. You can see how fantastic of an idea this was.

Red Hulk Smashes Xbox 360 [Marvel.com - thanks, Joshua!]