The newest PS3 firmware update (v3.70) adds auto-syncing trophies and an auto-upload function for online save data... but only for PlayStation Plus subscribers. A PlayStation Store "recommendations" feature, a "TV/Video Services" XMB section and Blu-ray 3D enhancements are for everybody.
The one I don't understand is the auto-syncing trophies. It doesn't make any sense why they would make that a PS+ exclusive feature. It's an extremely convenient feature that would remove one of the more annoying aspects of the console.