Public Transit Ads Say Something About The Wii

Illustration for article titled Public Transit Ads Say Something About The Wii

So I'm on my way home from an evening with Ubisoft and I happen across these new Fly Oakland tourism ads on the Bay Area Rapid Transit.

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Each ad features an adult doing something silly — like a dude in a kufi Xeroxing his face — with the catch phrase "Fly Oakland... What You Do With The Extra Hours is up to you. But this one here depicts a grandma playing the Wii with her grandchildren.

Maybe I'm reading too much into it after a late night with developers, but it seems to me like this ad is saying something about the Wii. Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii.

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Huh.

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"Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii."

Gosh, I remember when that was an overused joke right after they revealed the Wii and it's target audience.

And you know what? It still is.

(An overused joke, that is.)