Magicka: Nippon Trades Virtual Items for Real World Disaster Relief

Paradox Interactive drops a dollar's worth of downloadable content today with Magicka: Nippon, three Japanese-flavored items (and a Team Fortress 2 Demoman cowl!) to aid your wizard's quest, with 50 percent of revenue going towards the Japan Relief Support program.


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50%? Why not go the generous route that PopCap and Valve took and just donate it all?