Kovitlac

kylo4

I was surprised when I saw it; I had already played the game through some weeks earlier, and there is a scene rendered with the engine in which marcus fenix runs along the road and dives through the window, and then theres this close up of his face looking lost and desperate. Really emotional moment, totally draws the viewer in. In the actual game though, Marcus is totally expressionless. He just frowns pretty much, and theres a lot of gung-ho talk. I think both games would have been better with this kind of emotion in them.

Lov3

On the other side (and possibly why they have a great attach rate), more than once I have bought a game I didn't plan on getting only because of the 360 ad. Gears of War, Halo, and Lost Odyssey were all games I was swayed to buy after seeing the ad.

Lou3000

Zerbrechen

Was there a story line in the game?

Lou3000

SAKY

Mission accomplished.

mind in rewind

Until my parents ask me about Halo or other video games, I agree with the poster who mentions they were preaching to converted.

Was there a better ad campaign for video game, probably not but that's not saying much at all.

spot778

Ehardergardens

Kovitlac

sargemat

It certainly beats "watching people play something," or "laughing girl on toilet" ads, don't it?

*runs away*

boopadoo

dunetiger : one of the naerds

okrangerbob

And I don't necessarily blame bungie, because I'm imagining that MS did have the final word on their precious IP and what they could and could not do.

I had very high expectations(though assumed they'd dumb down mechanics more than they did) for Bioshock and was not disappointed, other games I have less expectations for simply because I don't know about them or their ad campaigns do nothing for me.

The Darkness had completely forgettable trailers as I recall (hehe), but the game itself was very memorable.

Ehardergardens

That's cool. I like it - it tied the 3rd game to the 1st one. I loved the eending, how the Chief went into cryo, just like how he awoke from cryo in the 1st game. A completed circle, how I see it.

Kovitlac

DJ Magneto

enewtabie

fuchikoma

(I still haven't actually played them, but at least it raised awareness)

Puck

The one line I remember is "No solider should be honored for doing what is expected" thats a really powerful line. One that I feel if Halo actually had a message of would have been something truly amazing.

ZenGaijin

Kovitlac

Also overlooked often:
I am surprised at how many games obviously choose titles that will be easily forgotten or are indistinguishable from other similar titles. Halo was a great title, easy to remember, and conveyed a lot of mystery about what was "halo" and linked to an iconic visual (the halo it self).
Imagine if they had named it something really dumb like Ringworld... :)

Ehardergardens

I prefer that the scenes from the Believe ads wern't in the actual game. There are so many battles that the Chief participated in apart from those in the games (anyone would know this if they read the books). It would be pretty far-fetched to assume the battle from the museum would take place during those few days in Halo 3.

Kovitlac

Regulus

However, I agree the marketing for it was pretty amazing, showing how the diorama was made and what it represented, especially from a fictional characters first hand point of view was interesting. It was very well constructed. My favorite one was where Master Chief looked up at the screen in the diorama as he was held by a Brute.

Trowble (XBL/PSN)

Instead they focused on MP which is a good business move. So they can sell live subscriptions and map packs.

JustJake

essentially selling an experience the game doesn't represent... perhaps?

I liked the ads and the game was fun.. but I still feel with the budget and position of flag ship game the actual game itself didn't come close to capturing any real intensity as the ads promised.

Also I think Iluvbees was a much more interesting (though probably less reaching) campaign.

Ehardergardens

muscrat_01

Tiber

'emotion' in the game? **** no. Gritty warefare? **** no.

It was just Halo that had been Halo in 2001, not this amazing experience that the marketing campaign presented.

Still peeved i was a sucker for the hype, right before launch.

muscrat_01

enewtabie

KirbyMorph

Strange Bedfellows

StealthMaster86

The game was fun, but I was still sad that it didn't occur.

Lainface

It was so damn appealing that as soon as I heard the music playing for this commercial when the television was on, I'd stop completely what I was doing and focus my attention on the screen.

I don't remember ever being so drawn to anything in my life.

Lainface

Tiberian

redrabbit

The actual game might not have been revolutionary, but the ads certainly were.

The use of Chopin's raindrops during the Believe ad was a stroke of genius.

sooiee115

Really though, I did like the ads. However, I could never take that ad with the old guy visiting the "memorial" seriously after I saw the parody version with the guy making a loud sniffing/sorting sound when the old man rubbed his nose.

KaneRobot

I couldn't agree more. Very well done ad.

caleb

Take away from the entire thing what you will but the believe ads we're the best of the advertising (Game Fuel anyone? wait I actually LIKED that soda...)

Jetsetneo

On a side note, regarding the potential Halo movie...my wish list would be:

1. It would HAVE to be CG.
2. Blur Studios would do the CG.

Sorta got off on a tangent somewhat, apologizes.

caleb

+ Watch video

futurebiblehero

Guild_Navigator

Sloopydrew

steliosco

excel_excel

Absent Blue

:)

Black_Ops_19

Halo 3 definitely deserves all of them, though.

karasu is my homeboy