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		<title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign - Kotaku Comments]]></title>
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			<title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign - Kotaku Comments]]></title>
			<link><![CDATA[http://kotaku.com]]></link>
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	    	<lastBuildDate><![CDATA[Fri, 14 Sep 2007 16:08:31 MDT]]></lastBuildDate>
	    	<pubDate><![CDATA[Fri, 14 Sep 2007 16:08:31 MDT]]></pubDate>
		<link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php]]></link>
		<description><![CDATA[]]></description>
		<item>
		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2410983]]></link>
		    <description><![CDATA[<p>@<a href="#c2393198">mcderek3000</a>:</p>
<p>Can't relate?  Yeah, I do kinda get that, even though I love Halo.  Actually, I feel like Master Chief should be totally pissed off at what humanity did to him to make him what he is.  He doesn't have much humanity left.</p>
<p>But to say that Halo is "shoot this, shoot this, and for a change of pace shove a grenade up this" is to miss the point.  This is like watching the A New Hope and saying Star Wars is a shallow good vs. evil sci-fi serial.  Of course, if you take that movie by itself, it is.  But if you watch the other movies, read the books, play the games, and immerse yourself in the "universe" of Halo in a holistic sense, you start to understand better.</p>
<p>Of course, some people would rather be ignorant than realize they are wrong.  They just can't handle it...</p> <p>Edge of Blade</p>]]></description>
			<dc:creator><![CDATA[Edge of Blade]]></dc:creator>
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		    <pubDate><![CDATA[Fri, 14 Sep 2007 16:08:31 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2393928]]></link>
		    <description><![CDATA[<P>This brings more attention and financial interest to videogames which will result in more and better videogames.</P>
<P>Kick ass.</P> <p>elpierce</p>]]></description>
			<dc:creator><![CDATA[elpierce]]></dc:creator>
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		    <pubDate><![CDATA[Thu, 13 Sep 2007 00:38:22 MDT]]></pubDate>
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		<item>
		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2393526]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2393198">mcderek3000</A>: Or how about reading one of the Halo books to find out how very wrong you are. The story behind what plays out in the game is a huge one. </P> <p><a href="http://myspace.com/usedtabe">Us3dtab3</a></p>]]></description>
			<dc:creator><![CDATA[Us3dtab3]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 23:17:55 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2393198]]></link>
		    <description><![CDATA[<P>The themes of Halo are "shoot aliens in the nuts, shoot aliens in the nuts, shoot more aliens in the nuts". </P>
<P>OK, not in the nuts. I just made that up to make it sound funnier.</P>
<P>The problem with trying to advertise Halo on story is that the story is not that great. While I liked the design of the original Halo space station, the character was very dull and generic - not as much a "hero" as a "grunt". He doesn't have enough "humanity" in him for the player to actually relate - he is literally a construct for the player to place themselves in so they can shoot something. However, this means that it is impossible to relate to him as he has no weaknesses. </P>
<P>If you want a proper story in a game about a hero's journey, how about Brothers in Arms? Or, if you want to be really artsy, Grim Fandango? </P> <p>mcderek3000</p>]]></description>
			<dc:creator><![CDATA[mcderek3000]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 22:20:18 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2393144]]></link>
		    <description><![CDATA[<P>Halo is overrated. All the FF7 fanboys who get Septhiroth tattoed on their back, all the people who try to pass off The DaVinci Code as the book of the year, all the upteenth releases of Pokemon, all of these things would not even compare to the sheer titanic power of Halo's 100-proof hype. </P> <p>mcderek3000</p>]]></description>
			<dc:creator><![CDATA[mcderek3000]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 22:11:05 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2392383]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387601">Mongoosekun</a>: Only to you :)</p> <p>R3load</p>]]></description>
			<dc:creator><![CDATA[R3load]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2392383]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 20:22:45 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2392350]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387095">ethic</a>: Sure it does. It is their biggest franchise.</p> <p>R3load</p>]]></description>
			<dc:creator><![CDATA[R3load]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 20:18:41 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2392096]]></link>
		    <description><![CDATA[<p>
They are going way overboard on this ad campaign.</p>
<p>
<br>
....And I like it.</p> <p>augie_doggy</p>]]></description>
			<dc:creator><![CDATA[augie_doggy]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 19:43:25 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2391926]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387691">ilmmad</A>: Amen.</P> <p>Gunhaver</p>]]></description>
			<dc:creator><![CDATA[Gunhaver]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 19:24:32 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390839]]></link>
		    <description><![CDATA[<p>
I thought the commercial was pretty good.</p>
<p>
No need to advertise the graphics or gameplay, as everyone knows Halo 2.</p> <p>0starter0</p>]]></description>
			<dc:creator><![CDATA[0starter0]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 17:15:32 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390831]]></link>
		    <description><![CDATA[<p>
@<a href="#c2389885">OGHowie</a>: Yes, seriously.</p>
<p>
Aged? Not at all. It still continues to be quite fun, actually. It's not like a game gets any worse just 'cause it gets old...</p> <p>FlameEye</p>]]></description>
			<dc:creator><![CDATA[FlameEye]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 17:14:38 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390744]]></link>
		    <description><![CDATA[<P>"themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism." Those 3 things just scream Master Chief jumping into a giant volcano lava thingy on the Covenant homeworld with a nuke strapped to his back.</P> <p>Samos42</p>]]></description>
			<dc:creator><![CDATA[Samos42]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 17:05:18 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390705]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390050">Edge of Blade</A>: I can see those being great advertising slogans for Halo 3.</P> <p>Sabre_Justice: Okay, no more long name.</p>]]></description>
			<dc:creator><![CDATA[Sabre_Justice: Okay, no more long name.]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 17:01:17 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390696]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386955">ChickenOfTheSea</A>: Yes, I'm expecting a tapdancing Jesus to promote Halo 3 any day now.</P> <p>Sabre_Justice: Okay, no more long name.</p>]]></description>
			<dc:creator><![CDATA[Sabre_Justice: Okay, no more long name.]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 17:00:47 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390519]]></link>
		    <description><![CDATA[<p>
I am so sick of this, we should have pulled our troops from the war in Mombasa and just center on America!  I mean, you must understand the covenant, they are only fighting because we are there.   Master Chief is a baby killer, the covenant have families too!  NO MORE BLOOD FOR PLASMA! </p> <p>daschupa</p>]]></description>
			<dc:creator><![CDATA[daschupa]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 16:43:30 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390393]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387743">jihadjoe343</a>: You're right: Generalizations are bad.</p>
<p>
What I was trying to say: I don't like Halo.</p> <p>MC2009</p>]]></description>
			<dc:creator><![CDATA[MC2009]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 16:32:23 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390074]]></link>
		    <description><![CDATA[<p>
Am I the only one that feels like Microsoft is making Master Chief out to feel like a WWII Vet?<br>
This whole duty and honor stuff is bs.</p> <p>Croixtreize</p>]]></description>
			<dc:creator><![CDATA[Croixtreize]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:44:23 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2390050]]></link>
		    <description><![CDATA[<p>
Let's count them up... all the flawed arguments that these jackasses are convinced are why we play Halo:</p>
<p>
"Because you are slow and Halo meets your needs better"</p>
<p>
"Because you can't afford a PS3 to play Killzone 2, which will be totally awesome and will kill Halo... just like it did last time"</p>
<p>
"Because you can't afford a real computer to play better FPS games"</p>
<p>
"You are American.  You can't help that you are a violent people who like guns."</p> <p>Edge of Blade</p>]]></description>
			<dc:creator><![CDATA[Edge of Blade]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2390050]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:42:43 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389971]]></link>
		    <description><![CDATA[<p>
AN HERO MUST RISE. BELIEVE!</p>
<p>
I always wanted to do that! xD</p> <p>-</p>]]></description>
			<dc:creator><![CDATA[-]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:36:37 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389885]]></link>
		    <description><![CDATA[<p>
@<a href="#c2389350">FlameEye</a>: </p>
<p>
LOL. Seriously?</p>
<p>
Goldeneye was awesome for its time and my friends and I had many a sleepless night because of it.  Hell, we used to have a big piece of cardboard down the middle of our TV so the other 2 players couldn't see where we were.</p>
<p>
But play it now and you'll notice it hasn't aged well at all.</p> <p>OGHowie</p>]]></description>
			<dc:creator><![CDATA[OGHowie]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:29:04 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389743]]></link>
		    <description><![CDATA[<p>
@<a href="#c2389501">mowh</a>: Was he killed by Snape wielding rosebud? And then he wakes up back in Kansas with Auntie Em?</p> <p>Ghede</p>]]></description>
			<dc:creator><![CDATA[Ghede]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:16:46 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389734]]></link>
		    <description><![CDATA[<p>
... the way that press release is phrased, I'm expecting a SPARTAN recruitment video. <br>
(Imagine this being said by a gravelly announcer voice.)<br>
Honor. Duty. Frag the *&amp;%&amp; out of some covenant scum. Did we mention duty? Yeah. Duty.<br>
(Music and singer kicks in:)<br>
Be all that you can be, be you spartan or elite.<br>
(Fade to black. Announcer is heard.)<br>
I feel like I left something out... Honor? No... I covered that... GLORY thats it. yeah. glory.</p> <p>Ghede</p>]]></description>
			<dc:creator><![CDATA[Ghede]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 15:15:54 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389501]]></link>
		    <description><![CDATA[<P>Master Chief dies btw.</P> <p>i_9</p>]]></description>
			<dc:creator><![CDATA[i_9]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 14:57:05 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389350]]></link>
		    <description><![CDATA[<p>
@<a href="#c2388313">sand0789</a>: "Or a console shooter that makes Halo look like poo."</p>
<p>
GoldenEye 64. But then again, that's not a fair comparison, 'cause GoldenEye makes any other console shooter look like poo.</p>
<p>
Oh yeah, that's my opinion, BTW.</p> <p>FlameEye</p>]]></description>
			<dc:creator><![CDATA[FlameEye]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 14:47:08 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2389187]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387601">Mongoosekun</a>: Not true. I own a very good PC, and play a ton of PC shooters as well. I still enjoy Halo, though. I enjoy it a lot more than most PC shooters, actually. Who's to say you can't enjoy both? That's what really gets to me; when people absolutely have to either like one or the other, without the ability to like both. </p>
<p>
At the same time, I don't like a ton of stuff that gets super hyped and promoted a ton, but you know what I do? Ignore it. It's not very difficult to ignore something, and I can go about my business just fine. It's not as if there are bright neon signs flashing in my face, or people forcing ads through the windows of my house. </p>
<p>
Live and let live. :) </p> <p>MBCpeanut</p>]]></description>
			<dc:creator><![CDATA[MBCpeanut]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 14:37:19 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388584]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387912">Yuki</a>: No, that isn't your opinion unless you say something like "I think" or "in my opinion".  You are forcefully impressing your opinion on us by stating it as fact.  And don't weasel your way out of it by saying you "implied" it was your opinion.  You put asterisks around that "are".  You totally meant "I'm right and you are wrong".</p> <p>Edge of Blade</p>]]></description>
			<dc:creator><![CDATA[Edge of Blade]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:51:26 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388374]]></link>
		    <description><![CDATA[<p>
@Oghowie</p>
<p>
Not entirely true. People just tend to hate things that shouldn't BE so popular.</p>
<p>
I promise you that some few will even try to look at Chief as "the next Spider-Man, etc" (Said by some guy from Fallout Boy(?) in a post earlier). 90 percent of the buyers are there for multi-play. MS is just going through their heads that MC is the Messiah of games, and that every dollar they put in this one-stop horse will see 100x profit. <br>
Don't get me wrong, it's a valiant take. I'd do the same. Sorta.  But now it's just making them look snobby and "This is the game of the millenia!" -...ish. They haven't said it yet, but they will. They will. But still, it gets to the point of milking that one horse (or...cow) to craziness. Kind of like Final Fantasy. I assure you that 1/5 (or dare I say 1/4?!) of buyers will return H3 within 2 month's time. </p>
<p>
However ,I'll be finding myself renting this game when it hits Blockbuster.</p> <p>Mesren_Makai</p>]]></description>
			<dc:creator><![CDATA[Mesren_Makai]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:39:18 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388367]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387016">mandarin</a>: <br>
I've anticipating Halo 3 as much as anyone, all this hype is just too much. Burger-King meals? slurpee cups? Come on. </p> <p>argh</p>]]></description>
			<dc:creator><![CDATA[argh]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:38:56 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388313]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387912">Yuki</A>: </P>
<P>Your apology or explanation or whatever was too long. Give me an example of a sci-fi movie or series that is not over-rated the way Star Wars is in your mind. Or with LOTR. Or a console shooter that makes Halo look like poo. </P>
<P>Unless you give counterexamples, your only logically defensible position is basically that all movies, books, and games that people like are over-rated, since your only reason is that they won't be around in 50 or whatever years.</P> <p>sand0789</p>]]></description>
			<dc:creator><![CDATA[sand0789]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:35:51 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388195]]></link>
		    <description><![CDATA[<p>
Of course they can't focus on graphics and gameplay &lt;.&lt;, it's Halo 2 graphics and Halo 2 gameplay.</p> <p>Jilkon</p>]]></description>
			<dc:creator><![CDATA[Jilkon]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:28:59 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388133]]></link>
		    <description><![CDATA[<p>
What is this halo 3: World's army?</p>
<p>
Come on MS,  the finish the fight quote was brilliant, but what is this crap? Are you guys trying to make me join the army or something?</p> <p>huginn</p>]]></description>
			<dc:creator><![CDATA[huginn]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:26:10 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388118]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387601">Mongoosekun</A>: </P>
<P>Console shooters are fun. If you prefer the PC controls and pace, then obviously you will prefer PC. If you prefer console pacing and local multiplayer, then that is the ticket. </P>
<P>Either way, as long as you have one or the other you are just fine. Halo is popular because of how well it did local co-op and multiplayer. I guarantee 90% of current Halo fans learned about the game by playing it at someone else's place and having a blast. </P> <p>sand0789</p>]]></description>
			<dc:creator><![CDATA[sand0789]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:25:11 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388074]]></link>
		    <description><![CDATA[<p>
People just have to hate on things that are popular. </p> <p>OGHowie</p>]]></description>
			<dc:creator><![CDATA[OGHowie]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:22:58 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388043]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387601">Mongoosekun</A>: </P>
<P>Halo's strength lies in the simplicity an fluidity of its design. Its nothing groundbreaking in the genre, sure, but it plays smooth an the controls are very good for a console fps, which up till that point were woefully subpar compared to the keyboard/mouse.</P> <p>belo</p>]]></description>
			<dc:creator><![CDATA[belo]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:20:39 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2388021]]></link>
		    <description><![CDATA[<p>
I'll admit the halo games are good, but their not good enough to justify this level of hype. I don't know if any game is. If every halo-level game got as much hype as halo 3 is, the world would probably explode.</p> <p>PoorPensive</p>]]></description>
			<dc:creator><![CDATA[PoorPensive]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:19:34 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387990]]></link>
		    <description><![CDATA[<P>The Halo series will most likely be remembered as the games that elevated Video Games even higher into the mainstream of our modern culture. One Billion Man Hours logged into live for Halo 2 MP and the fact that sales of Halo 2 on Day 1 broke all records for any entertainment medium are two records that are in no way small. All these things have also made this marketing campaign unlike anything we have ever seen before. I mean you can pre-order Halo 3 at 7-11 when you drink your Halo 3 Slurpee and buy your case of Halo 3 Mountain Dew and then go over to Burger King and get a meal covered in Halo 3 advertising and then go to your local movie-plex to see the newest movie and in the trailers for the big Fall movies you see one for Halo 3.</P> <p>CFStang</p>]]></description>
			<dc:creator><![CDATA[CFStang]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:18:17 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387958]]></link>
		    <description><![CDATA[<p>
The overrated hype for overrated Halo 3 of the overrated Halo Trilogy from the overrated media is itself totally overrated, and generally speaking overrated.</p>
<p>
Overrated overratedness of the overrated overrated.</p> <p>cello</p>]]></description>
			<dc:creator><![CDATA[cello]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:16:28 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387912]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387354">MBCpeanut</a>: </p>
<p>
Actually, we see eye to eye.  Never will I say to someone "this is the best movie/book/game ever".  I know that there are probably others that will surpass it in some aspect and that the other person has different tastes.  I am simply pointing out that this constant flow is the essence of "pop culture".</p>
<p>
<br>
In response to others:</p>
<p>
<br>
Speaking of LOTR, I read "The Hobbit" which was fine, but when I tried to read LOTR I simply said, "oh, it is the same thing over again, but spread across...too many books".  Impressive that the story has endured, but until the movies were released it was never really mainstream.  Most likely, it will eventually fall to the wayside of mainstream thought.  Of course, there will probably be an underground following for much longer.</p>
<p>
<br>
As for Star Wars being a story about a nobody becoming a hero, well, that is the premise of many of the games, movies, and books that are released.  Perhaps that could be a source of their popularity.</p>
<p>
<br>
By the way, Edge of Blade, I do not see how I am touting my ego in any way, simply stating my opinion and looking at things from a historical perspective.  Look at what was popular in terms of lifestyles, clothing, and pastimes earlier in the century and even the centuries before it.  More relevantly, look at the stories that have endured.  Most are much more simple, and the important factor is the underlying theme.  Just as there is a chance that these stories may endure, there is also a strong chance that they will be lost, thrown in the gutter in favor of another story that approaches the same themes in a more accessible way.</p>
<p>
<br>
In that way, I would say I'm approaching this in a cold, calculating sense ((the sense of perspective is rather creepy and unnatural like this!), not in some hot-blooded, emotional way.  I never said I was unbiased.  There is no such thing as an unbiased person or review, as we all have our opinions.</p> <p>Yuki</p>]]></description>
			<dc:creator><![CDATA[Yuki]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:14:04 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387825]]></link>
		    <description><![CDATA[<p>
Thats funny.  The Indianapolis Colts slogan is "Believe".</p> <p>savagesaladin</p>]]></description>
			<dc:creator><![CDATA[savagesaladin]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:10:00 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387824]]></link>
		    <description><![CDATA[<P>Halo is under-rated and under-hyped. </P> <p>sand0789</p>]]></description>
			<dc:creator><![CDATA[sand0789]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:09:56 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387813]]></link>
		    <description><![CDATA[<p>
That ad was one of the best video game ads I've ever seen. </p>
<p>
I did seem odd for an older man to use the word "ammo" though. </p>
<p>
I'm betting that MC is actually GWB. </p> <p>ncsbert</p>]]></description>
			<dc:creator><![CDATA[ncsbert]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:09:25 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387806]]></link>
		    <description><![CDATA[<P>Hype: When CONSUMERS are screaming a product is aweseome.</P>
<P>Marketing: When the company that owns the product is screaming their product is awesome.</P>
<P>Really. Halo is being hyped up (and for good reason(See, more hype!)), but this crap is all marketing.</P> <p>CrimzinD</p>]]></description>
			<dc:creator><![CDATA[CrimzinD]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:09:03 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387750]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387722">belo</a>: I know, I used it many times in school where we compared that to The Odyssey and other epic poems.</p> <p>jihadjoe343</p>]]></description>
			<dc:creator><![CDATA[jihadjoe343]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:06:12 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387743]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387654">MC2009</a>: Uh...not all Halo fans are buffoons. Generalizations FTL.</p> <p>jihadjoe343</p>]]></description>
			<dc:creator><![CDATA[jihadjoe343]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:05:30 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387728]]></link>
		    <description><![CDATA[<p>
I'm all for more ads like the one posted earlier. Really interesting and very different. Sort of like the GoW one with Mad World as the soundtrack, but taking it even further and including no game content whatsoever.</p>
<p>
Keep up the good work, MS Marketing Dept.</p> <p>Kazzahdrane</p>]]></description>
			<dc:creator><![CDATA[Kazzahdrane]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:04:50 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387722]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387239">jihadjoe343</A>: Starwars was written in the late 60s, but the theme an characters barrow heavily from classic mythology an literature, which is one of the reasons why its so majorly popular an has lasted as long as it has.</P> <p>belo</p>]]></description>
			<dc:creator><![CDATA[belo]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:04:29 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387691]]></link>
		    <description><![CDATA[<p>
Halo is obviously more than a shooter, as the past year has shown. Seriuosly, it may have the features of a normal shhoter, but underneath that lies a fervant fanbase, which, no matter how many people accuse Halo of "unoriginal story" or "being overrated," will love every minute of the trilogy. Halo has achieved something all developers dream of - a name which has become as well known and ubiquitous as Mario or Pong, a game which stands out as a leader of it's genre. Diss it all you want, call it a normal shooter, but you will never impact we who love our game.</p> <p>ilmmad</p>]]></description>
			<dc:creator><![CDATA[ilmmad]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387691]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:02:33 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387672]]></link>
		    <description><![CDATA[<P>Anyone remember the "Bang" commercial from Xbox that never aired on TV? this is almost as coolas that one.</P> <p>FoxHoundADAM</p>]]></description>
			<dc:creator><![CDATA[FoxHoundADAM]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387672]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:01:49 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387654]]></link>
		    <description><![CDATA[<p>
"but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism."</p>
<p>
Don't they know that all the buffoons who play Halo are in it for the blood and gore?</p> <p>MC2009</p>]]></description>
			<dc:creator><![CDATA[MC2009]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387654]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 13:00:39 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387608]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387442">rKarhu</a>: </p>
<p>
And they could update the graphics on Ocarina of Time and get 10/10 for innovation and deep stories. Oh wait.....</p>
<p>
Don't knock Halo cause it popular. Its a solid game that pretty much does everything you can do in a FPS right.</p> <p>Stratus</p>]]></description>
			<dc:creator><![CDATA[Stratus]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:58:16 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387601]]></link>
		    <description><![CDATA[<p>
@<a href="#c2386999">MBCpeanut</a>: </p>
<p>
You would hate Halo too if you played better FPS games on PC for a while, but then see the Halo craze spin out of control.  I get that it's easier for slower players. it's on a console, more accessible, etc.  That doesn't change the fact that all the hype is very annoying.</p> <p><a href="http://mongooseichiban.blogspot.com/">Mongoosekun</a></p>]]></description>
			<dc:creator><![CDATA[Mongoosekun]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387601]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:57:58 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387531]]></link>
		    <description><![CDATA[<p>
People overrate and overuse the word overrated.</p> <p>Alalu</p>]]></description>
			<dc:creator><![CDATA[Alalu]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387531]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:54:18 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387529]]></link>
		    <description><![CDATA[<p>
Yes!!! More of the same 3D character sprites, and the same hallways only in reverse this time!!!!</p>
<p>
Gah...I'm glad I'm a X360 hater...</p> <p>jkwest</p>]]></description>
			<dc:creator><![CDATA[jkwest]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:54:08 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387504]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387095">ethic</a>: One reason is that they want to keep the IP fresh in everyones' minds even after Halo 3 comes out.  And not just gamers minds, but EVERYONES'.  I am sure they still want to make a movie (but make it on their terms).  So these sorts of ads are not just directed on selling Halo 3 but to sell the Halo IP to studios (and anyone else who might listen).  By giving it a more serious, detailed feel, giving it a sense of weight, they might be taken more seriously.</p>
<p>
Also Halo 3 is going to be the corner stone MS's holiday console war.  By the time November rolls around, they want people who have never owned a console and are finally getting around to buying on to say "Okay, which machine can I play that Halo thingy on.  Those old soldier ads I saw during football intrigued me."</p> <p><a href="http://twangofthevoid.blogspot.com/">SixSider</a></p>]]></description>
			<dc:creator><![CDATA[SixSider]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387504]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:52:48 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387494]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387166">Yuki</a>: Well I dunno, Star Wars has managed 1/3 of that time and has only grown in popularity. The LotR books were published in the mid-50's and were important and regarded enough to spawn a massively expensive (and massively successful) movie version fully half a century later. Of those, only Halo's really a youth, and it's certainly one of the better-known and more important games of the last decade, regardless of whether or not you like it.</p> <p>Mister Adequate</p>]]></description>
			<dc:creator><![CDATA[Mister Adequate]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387494]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:52:19 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387442]]></link>
		    <description><![CDATA[<p>
They could replace the Halo 3 gamedvd with a greasy turd and people would still give it 10/10 for it's texture and awesome features. IT IS THAT FCKN HYPED!<br>
</p> <p>rKarhu</p>]]></description>
			<dc:creator><![CDATA[rKarhu]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387442]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:49:30 MDT]]></pubDate>
		</item>
		<item>
		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387441]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387166">Yuki</A>: I'm sorry. I didn't give you absolute authority to use the verbs "is" or "are". Who are you? What are your credentials, beyond a huge ego? Where is your humility as a reviewer that makes me want to think you are unbiased?</P> <p>Edge of Blade</p>]]></description>
			<dc:creator><![CDATA[Edge of Blade]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387441]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:49:25 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387360]]></link>
		    <description><![CDATA[<p>
"The campaign experience does not focus on "Halo 3's" graphics or gameplay..."</p>
<p>
Wait, Halo 3 has graphics AND gameplay?  Now I'm excited!</p> <p>chinesedentist</p>]]></description>
			<dc:creator><![CDATA[chinesedentist]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387360]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:45:46 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387354]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387166">Yuki</a>: But the thing is, if those people love those games, they aren't overrated to them. They're only overrated to people who don't like them, and would rather something they loved be more popular. It's all subjective, but I'm really tired of the term overrated being thrown around all the time now.</p> <p>MBCpeanut</p>]]></description>
			<dc:creator><![CDATA[MBCpeanut]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:45:29 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387348]]></link>
		    <description><![CDATA[<p>
Yeah, I really like this approach that MS and Bungie are taking... I always thought that Master Chief was  a very generic action hero, but the way his history is told, easily gets him out of that ghetto. Sure, like every series it has some lowdowns, but overall... it end up as a great epic history and this little marketing details are the icing in the cake, they sure look pretty.  </p> <p>PJ Moreno</p>]]></description>
			<dc:creator><![CDATA[PJ Moreno]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:45:14 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387239]]></link>
		    <description><![CDATA[<p>
@<a href="#c2387166">Yuki</a>: There's no way of knowing what Halo's impact will be in twenty or thirty years, but to say LOTR and Star Wars are over rated? C'mon, the fact that a fantasy series managed to captivate a nation for 3+ years 70 or so years after it was written (correct me if I'm wrong about that, I thought they were written in the 30s) is hardly "over rated." Same with Star Wars, it's the basic story of a nobody becoming a hero and who here wouldn't want that?</p> <p>jihadjoe343</p>]]></description>
			<dc:creator><![CDATA[jihadjoe343]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:40:22 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387166]]></link>
		    <description><![CDATA[<p>
Halo and LOTR *are* overrated.  So is Star Wars.  Many people love them, but it is not like they are the greatest stories/games ever.  These are what is currently popular.  Give it a hundred years, and I bet they will be more or less forgotten, replaced by other "better" things.  It is the essence of "popular culture".</p>
<p>
*runs away before the rain of fire*</p> <p>Yuki</p>]]></description>
			<dc:creator><![CDATA[Yuki]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:37:21 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387145]]></link>
		    <description><![CDATA[<P>But god forbid I would point out "it's just another Final Fantasy" or "it's just another RTS" or "it's just another stealth game".</P>
<P>Stop treating FPS gamers like neanderthals just cause you are too snooty to play American shooters.</P> <p>Edge of Blade</p>]]></description>
			<dc:creator><![CDATA[Edge of Blade]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:36:22 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387126]]></link>
		    <description><![CDATA[<p>
So much money put in for some lego diorama?  I bet 90% of it went into the director's pockets.</p> <p>Whoaness</p>]]></description>
			<dc:creator><![CDATA[Whoaness]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387126]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:34:56 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387119]]></link>
		    <description><![CDATA[<p>
Interesting commercial, i'm seeing these more on the web than TV, although I don't watch much TV.  I think I seen the Mountain Dew &amp; Gamestop ones each once.<br>
</p> <p>Collapse The Control</p>]]></description>
			<dc:creator><![CDATA[Collapse The Control]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387119]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:34:35 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387112]]></link>
		    <description><![CDATA[<p>
Man...lots of hate coming from Mark Wilson today. Maybe you should go for a drive and cool off? I'd actually like to see some somewhat unbiased news without personal commentary interspersed throughout because I think we've all gotten the idea you don't like Halo 3...</p> <p>jihadjoe343</p>]]></description>
			<dc:creator><![CDATA[jihadjoe343]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387112]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:34:24 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387095]]></link>
		    <description><![CDATA[<p>
Why do companies spend so much money marketing the products that need it the least? Halo 3 doesn't need  this big of ad campaign behind it. </p> <p>ethic</p>]]></description>
			<dc:creator><![CDATA[ethic]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387095]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:33:27 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387088]]></link>
		    <description><![CDATA[<p>
@<a href="#c2386999">MBCpeanut</a>: Good, I thought I was the only one who sensed negativity from his commentary.</p> <p>qbix</p>]]></description>
			<dc:creator><![CDATA[qbix]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387088]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:33:00 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387040]]></link>
		    <description><![CDATA[<p>
@<a href="#c2386929">qbix</a>: I agree this is an awesome step for advertising. Same with the Bravia commercials were you just want to watch them again and again.</p> <p>Hills</p>]]></description>
			<dc:creator><![CDATA[Hills]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387040]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:30:56 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387030]]></link>
		    <description><![CDATA[<p>
I welcome it. Its good to see ads that focus on emotion then flash these days. We all know what the game looks like... give me drama.</p>
<p>
I've said this before... lots of games have great gameplay and graphics. Those things don't impress me anymore.</p>
<p>
Give me a reason to play the game- to invest my money and time into it other then flash.</p> <p>FrigidAir44</p>]]></description>
			<dc:creator><![CDATA[FrigidAir44]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387030]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:30:23 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387028]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386999">MBCpeanut</A>: He hates LOTR books too. Calls them 'overrated'.</P> <p>mandarin</p>]]></description>
			<dc:creator><![CDATA[mandarin]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387028]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:30:17 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387027]]></link>
		    <description><![CDATA[<p>
I wonder what will happen to that diorama once all the marketing push is done and the game's in the hands of customers for months. I for one would like to have it. Yes, I would.</p> <p>Tull</p>]]></description>
			<dc:creator><![CDATA[Tull]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387027]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:30:08 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2387016]]></link>
		    <description><![CDATA[<P>@<A href="http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386967">argh</A>: No one is forcing you to buy it. You dont like the ads? Easy, dont watch it. Problem solved. </P> <p>mandarin</p>]]></description>
			<dc:creator><![CDATA[mandarin]]></dc:creator>
		    <guid isPermaLink="false"><![CDATA[9:299184:c2387016]]></guid>
		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:29:46 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386999]]></link>
		    <description><![CDATA[<p>
Wow. Wilson is really getting off on his Halo hate today it seems.</p> <p>MBCpeanut</p>]]></description>
			<dc:creator><![CDATA[MBCpeanut]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:28:37 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386967]]></link>
		    <description><![CDATA[<p>
So much hype, good lord. </p> <p>argh</p>]]></description>
			<dc:creator><![CDATA[argh]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:26:49 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386955]]></link>
		    <description><![CDATA[<P>Sweet tapdancing Jesus... </P> <p>InsidiousTuna</p>]]></description>
			<dc:creator><![CDATA[InsidiousTuna]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:26:12 MDT]]></pubDate>
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		    <title><![CDATA[Halo 3 Starts "A Hero Must Rise. Believe" Campaign]]></title>
		    <link><![CDATA[http://kotaku.com/gaming/adwatch/halo-3-starts-a-hero-must-rise-believe-campaign-299184.php#c2386929]]></link>
		    <description><![CDATA[<p>
If they will produce more commercials like the one we just saw, I welcome this marketing approach.</p> <p>qbix</p>]]></description>
			<dc:creator><![CDATA[qbix]]></dc:creator>
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		    <pubDate><![CDATA[Wed, 12 Sep 2007 12:24:35 MDT]]></pubDate>
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