The Marvel Cinematic Universe initiative has been a massive success for Disney, and the comics giant is allegedly building a similar collective continuity across its games.
"You might have noticed that certain similarities and threads touch from one game to the next," said TQ Jefferson, Marvel's VP of games, at a SXSW panel on Saturday. "Much like you see in publishing and film, we're trying to build a gaming universe connected by common elements and narrative into a larger gaming initiative."
As I'm sure you know, the Marvel Cinematic Universe had a series of singularly focused films (Iron Man, The Incredible Hulk, Captain America and Thor) as a lead into The Avengers film, which was the biggest non-James Cameron movie ever in terms of raw box office dollars. That was just phase 1, with a second series of films coming out now and leading up to The Avengers 2 next summer.
Marvel games already has its mega-teamup game in the free browser/mobile title Avengers Alliance, which will expand this year to include characters from this year's Captain America: The Winter Soldier and Guardians of the Galaxy films. It also has the MMO Marvel Heroes, LEGO Marvel Superheroes, Deadpool and a number of other mobile games. Sony, not Marvel, owns the film rights for Spider-Man, so the game based on The Amazing Spider-Man 2 is in a weird spot.
We can try to make sense out of all those games now if we want, but this emerging initiative is not so clear-cut as the MCU was when Marvel started down that road years ago. Probably it's just not all neatly planned out yet, and thus the vague language from Jefferson on the matter. Perhaps, someday...