Microsoft announced the addition of Last.fm, Facebook and Twitter at E3 2009, much to the dismay of ornery antisocialites, promising a 2009 release for those services. With a beta reported to hit this month, it seems things are on schedule.
According to MTV Multiplayer, Microsoft plans to issue said beta publicly "middle-towards-end of October." That would point to a finalized roll out likely sometime in November, perfect timing for commercials that would air just prior to Black Friday's holiday shopping madness.
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Xbox 360 Dashboard Update Public Beta (With Facebook) Coming This Month [MTV Multiplayer]