GolinHarris' Supervisor of Nintendo Editorial Services (Yes, Super NES) has an ugly little secret actually, he has a whole closet full of them.

Kevin F. Sherry is the man inside those countless ugly sweaters on increasingly famous website BadSweaterGuy.com.

Apparently long, long ago, before Kevin was the SNES, he worked at a Marshalls and couldn't resist their 15 percent discount. The end result was a closet full of ugly sweaters. Then he made the mistake of telling a webhead friend about his desire to get rid of them.

Not so long ago, my friend Kevin cleaned out his wardrobe, which, due to his pack rat nature, was crammed with clothes he hadn't worn in more than a decade. Among the discarded were 25 sweaters that can generously be described as "hideous." Or, as one critic put it, "Bill Cosby would not wear this." Kevin's defense? "I worked at Marshalls in North Olmsted, Ohio, during high school and got a 15 percent discount. It was cold. It was the late '80s." The horror, the horror.

Indeed. The 25 photo spreads lead to a giftshop, readers submitting their own ugly sweaters and a sudden bit of media attention.

BadSweaterGuy was recently named one of the top 50 websites by the Chicago Tribune and it helped land KFS a cameo in the upcoming indie film Long-Term Relationship.

And nary a Mario in sight.

BadSweaterGuy