Tokyo trendsetter Harutamu looks ready to set another fad: Turning your fingernails into ad space.
Harutamu had her nails done up to promote Candy Crush in Japan. The official press release is calling this a "nail advertisement" (ネイル広告 or nairu koukoku).
Japanese site GetNews wonders if this is a world's first. Kia had a nail promotion in 2011—though, what Harutamu is doing is slightly different. Surely, something like this has existed before, no?