Online research group goo Research questioned 1,102 women between the ages of 20 and 26 years-old to find out.
Here's the sample group broken down by region: 33.2 percent from the Tokyo area, 33.6 percent from the Osaka area and 33.2 percent from the Nagoya area.
While the survey does not show what all Japanese women think, it does give insight into this sample set. Let's take a look a the questions and answers:
Q1: Amongst stuff you do own or have owned, what do you feel has superior design? (Sample size=1,102, 1,299 free answers)
1 Apple iPod series (Nano, Shuffle, Touch, etc)
2 Sharp mobile phones (AQUOS Keitai, SH7021D, 705SH, SH905i, etc)
3 NEC mobile phones (N905i, N703iD, N706, etc)
4= Apple notebook computers (MacBook, iBook, etc)
4= Sony-Ericsson mobile phones (SO706i, SO903i, W61S, W42S, etc)
4= Nintendo DS
Q2: Amongst stuff you have never owned, what do you feel has superior design? (Sample size=1,102, 1,184 free answers)
1 Apple iPod series (Nano, Shuffle, Touch, etc)
2 Apple iPhone
3 Plus-Minus Zero humidifiers
4 Apple desktop computers (Mac, iMac, etc)
5 Apple notebook computers (MacBook, iBook, etc)
6 Sharp LCD televisions (AQUOS, etc)
7 Nintendo Wii
8 Sony VAIO computer
9 Nissan March compact car
10= Le Creuset pots and pans
10= Sharp mobile phones (W62SH, 904SH, SH705i, etc)
10= Nintendo DS
13= Mini Cooper
13= Sanyo mobile phones (Infobar, etc)
13= Sony Computer Entertainment PSP
13= Toyota iQ compact car
17= Franc Franc furniture (chair, computer desk, dresser, etc)
17= Jill Stuart cosmetics (make-up, face powder, compact, etc)
17= Louis Vuitton wallets
17= Sony Bravia television
17= Sony Computer Entertainment PS3
Q3: Amongst stuff you do own or have owned, what do you feel has superior design? (Sample size=1,102, 1,299 free answers, summed by manufacturer)
1 Apple
2 Sharp
3 Sony
4 NEC
5 Muji Ryohin
6 Panasonic
7 Franc Franc
8 Nintendo
Q4: Amongst stuff you have never owned, what do you feel has superior design? (Sample size=1,102, 1,184 free answers, summed by manufacturer)
1 Apple
2 Toyota
3 Plus-Minus Zero
4 Nissan
5 Franc Franc
6= Sharp
6= Sony
8 Nintendo
9 Louis Vuitton
10 Le Creuset
11= Muji Ryohin
11= Sony Computer Entertainment
Q5: What product do you think is representative of Japanese design? (Sample size=1,102, free answer)
1 Sharp AQUOS
2 Toyota cars
3 Toyota Prius
4 Nintendo DS
5= Sony VAIO
5= Nintendo Wii
Q6: What product do you think is representative of Japanese design? (Sample size=1,102, free answer summed by manufacturer)
1 Toyota
2 Sony
3 Sharp
4 Nintendo
Young Japanese City Women and Design [What Japan Thinks]