This Far Cry 3: Blood Dragon thing simply will not quit. Yes, I know today is April Fools' Day, but god damn, whatever this is—a film, a game extension, a fantastic hoax—Ubisoft did get it rated by the freaking Australian Classification Board (where it got an 18+ for a "high impact sex scene.")

Now, it could be that Far Cry 3: Blood Dragon is a legitimate extension to the game, albeit nothing at all like what's being touted here, with dragons shooting lazer beams out their eyeballs and all that, and that Ubisoft is using April Fools' as a viral marketing cover. If so, hats off to them. I've emailed an Ubisoft rep to ask directly WTH is going on. I'll update this post with any reply.

Meantime, do visit the "official" site, which seems to present Far Cry 3: Blood Dragon as a film rather than a game, complete with a "director's interview" and a bunch of fake film festival accolades. The site is an outstanding homage to horrid 1990s web design. Check out the store,too. You can (not) buy steak there.

[Second Update] Reader piegineer found a Konami code Easter egg on the site. Up, up, down, down, left, right, left right, B, A brings up a crosshair that lets you destroy images on the page. More awesome 1990s web designery!

[Update] Eagle-eyed commenters have noticed this single frame toward the end of the trailer, which appears to show a screenshot (???) of the game. We still haven't heard back from Ubisoft, which seems to be content to let this thing ferment all day.

Whatever It Is, Far Cry 3: Blood Dragon is Looking More and More Bizarre

Far Cry 3: Blood Dragon ["Official" Site]