Sony, the company responsible for the walkman, the PlayStation and lots of very odd ads, is trying to sell the PS Vita and PS3 in Argentina. And they are trying to do it with a most unusual tagline.
The line in the ad above translates to: "When your son is playing he doesn't ask you how he was conceived."
I'm not sure how that sells a Vita or a PS3. Nor am I sure that playing video games dismisses a child's interest to know how babies are made.
I guess the ad's tagline is catchier than "This thing plays that Persona 4 game that people can't shut up about and has a lot of neat indie games coming out for it soon. Also: Tearaway."
Thank you to game designer Damian Hernaez for spotting this for us in Buenos Aires.