Nerd retailer Mandarake is a self-described "ruler of time". Ruler of in-store promotions might be more accurate.

To kick off summer, Tokyo's Mandarake Complex held a one-off in-store cosplay event with six Mandarake staffers dressing up as characters in swimwear.

Staffers dressed up as characters from Macross F, Puella Magi Madoka Magica, and Tales of the Abyss.

What makes this in-store promotion different from other events is that Mandarake sales clerks got in on the act, instead of Mandarake simply hiring a host of cosplayers.

Want to play a game of what doesn't belong? Click through the gallery, courtesy of Akiba Blog.

「スク水撫子」ほか　まんだらけコンプレックスの水着コスプレ [アキバBlog]