Watch Electronic Arts' Gamescom News Conference Live Right Here

Electronic Arts has news from Cologne, Germany for Battlefield 4, the next Plants vs. Zombies, Need for Speed Rivals, and the first look at gameplay for EA Sports UFC. You can watch it all here live at 10 a.m. EDT.

The presentation will also unveil The Sims 4 and deliver news from FIFA 14 as well. The exclusive content partnership with Xbox One announced with EA Sports back in May will bring some all-time great footballers to FIFA Ultimate Team on that console.

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