Ubisoft Brings Easyway To Stop Smoking To DS Months Late

Back on Friday I decided that after over 22 years it was finally time for me to quit smoking. Since then I've made enemies of my cats, yelled at anyone with the gall to call me on the telephone I purchased to stay in touch with those same people, made vicious enemies of my cats, and started repeating myself. Now Ubisoft proudly announces Allen Carr's Easyway To Stop Smoking, due out in November for the Nintendo DS. Really? November?

Allen Carr's Easyway to Stop Smoking book is one of the most highly regarded books on the subject of kicking cancer sticks, published in 50 different countries. Famous folk like Ashton Kutcher, Ellen DeGeneres, and Richard Branson all swear by his program, while I sit in my apartment, sweating and shaking.

"Ubisoft's creative team has worked hard to deliver a game that successfully communicates Allen Carr's Easyway method via play," said Christian Salomon, vice president of worldwide licensing at Ubisoft. "The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking."

Enjoyable to quit smoking? Scroll up to see how much fun I am having! Do I not look like I am having fun? Over the past 24 hours alone I have fallen asleep and woken up over 15 times. My nose is now running, I have to go to the bathroom every 10 minutes, and I am eating everything that isn't nailed down. FUN! Perhaps you guys could have announced this game last week?

Of course now I am going to have to start up again, simply to test the DS game when it comes out in November. *heads to the store for some cigarettes*

Okay fine, as tempting as it is I wouldn't jeopardize my life any further for a story. We'll just have to get Crecente to start smoking in my stead.

UBISOFT AND ALLEN CARR'S EASYWAY TEAM UP TO HELP SMOKERS QUIT

Ubisoft to Bring Allen Carr's Easyway to Stop Smoking to the Nintendo DS(TM)

system in November 2008

SAN FRANCISCO – May 28, 2008 – Today Ubisoft announced that it will develop

and publish the video game based on the successful Allen Carr's Easyway to

Stop Smoking method. Designed for Nintendo DS(TM), Allen Carr's Easyway to

Stop Smoking is scheduled for release in November 2008.

Published in 50 countries, Allen Carr's Easyway to Stop Smoking book is an

international best seller, and Allen Carr's Easyway network of clinics spans

the globe. Over 10 million smokers worldwide have already turned to Allen

Carr's Easyway books, clinics or DVD in order to stop smoking. The method

removes the smoker's belief that smoking provides them with any genuine

pleasure or crutch, takes away the feeling of deprivation and therefore rids

the smoker of the fear of stopping. The clinics offer a full money-back

guarantee based on which the success rate after 3 months is over 90% and

independent scientific studies confirm a success rate of over 50% after 12

months.

Brought to an exciting interactive platform, Nintendo DS, Allen Carr's

Easyway method will take on a whole new dimension. Players will be actively

participating in the game's content as they input the details of their

smoking habits and even select their own Allen Carr's Easyway coach to take

them through the process of quitting.

Developed in conjunction with Allen Carr's top experts, the game echoes the

philosophy of Allen Carr's Easyway method, enabling players to be

entertained, challenged and to stop smoking at the same time.

"Ubisoft's creative team has worked hard to deliver a game that successfully

communicates Allen Carr's Easyway method via play," said Christian Salomon,

vice president of worldwide licensing at Ubisoft. "The player experiences a

truly interactive engagement with the game through which he or she learns

that it can actually be enjoyable to quit smoking."

Robin Hayley, managing director of Allen Carr's Easyway to Stop Smoking,

concurs. "There was an amazing synergy between Allen Carr's Easyway team and

Ubisoft as we worked on this project," he said. "Our experts worked hand in

hand with the Ubisoft team to create an entertaining and illuminating game

that delivers Allen Carr's Easyway method in a new, dynamic and highly

effective way."