Bashcraft's coverage continues. Here we are in front of Yodobashi Camera in Umeda.

These are the battle hardened. The security guard's head-count puts them at 300 strong. All without tickets. Over a thousand of those tickets have been passed out, long away. Each of those ticket holders have been ushered into the store to purchase the PS3.

These 300 have standing in the rain for hours. The security guard at the end of the line continues to usher stragglers, inviting them to wait it out.

"They're not gonna get a console," I tell a pair of college students wearing caps standing in earshot. One's a baseball, the other's a bucket hat.

"Well, they might. But they'll be 20GB models," Bucket Hat tells me.

"And that's a waste," he adds. Brian Ashcraft