This Week In The Business: Our Prices Are Insane

QUOTE | "If you want to sell a game for $60, to the player it has to feel like $200...In 2014, $60 for a game is a little insane." - Creative director Adrian Chmielarz talking about the lessons of Bulletstorm and the problem with prices.

Elsewhere in the business of video games this past week ...

QUOTE | "We have to rigorously pursue install-base numbers. The biggest driver for our network business will be the PlayStation 4 ." - Sony CEO Kaz Hirai, emphasizing the importance of the PlayStation 4 to the company's future.

QUOTE | "I have no intent to do anything different with Xbox than we are doing today." - New Microsoft CEO Satya Nadella, reassuring the public that he has no plans to sell the Xbox business.

QUOTE | "You've got to listen to what they want...and those people wanted a Kinect-less Xbox One." - Capy Games cofounder Nathan Vella, talking about why he liked Microsoft's decision to create a $399 Xbox One.

QUOTE | "Success buys freedom. It's really just as simple as that." - Massive Entertainment's David Polfeldt talking about Ubisoft, F2P and new technology, and how you get to do what you want.

QUOTE | "It seems quite obvious that Red Dead is a permanent franchise... or Borderlands, for example, and NBA and others." - Take-Two CEO Strauss Zelnick, talking about which franchises will see sequels, including GTA of course.

QUOTE | "It's not just an ESO thing... It doesn't matter the way that we want to do it – it has to fit their requirements." - Bethesda VP of PR and marketing Pete Hines, explaining the delay of The Elder Scrolls Online for consoles is partly because of the console requirements.

QUOTE | "[Art] is usually the single biggest tripping point for Western devs hoping to reach Japan." - Shintaro Kanaoya, founder and CEO of Chorus Worldwide, giving tips on how to make Western games successful in Japan.

QUOTE | "Games aren't going to be in their own little world anymore. They're going to become something really important for society." - Improbable CEO Herman Narula, talking about his company's mission to change nearly everything about game worlds.

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