It’s August, which is not Halloween. It’s summer. But that won’t stop the marketing machine from unveiling products like this: A Child’s Play themed Hello Kitty plush toy.

As pointed out by Twitter user marii_3198z, Hello Chucky will go on sale at Universal Studios Japan next month as part of the theme park’s annual Halloween festivities.

Over the year, the character has been featured in numerous collaborations, including horror themed ones such as Sadako from the Ring series.

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