At the Tokyo Game Show, booth companions wear skimpy outfits. Some say it's degrading, some like it. Microsoft's booth companion outfits are cute and designed to show off each woman's best feature, giving them more confidence and making them comfortable.

In 2008, Asami Sakurada (above, red beret) was unknown. She spent that September dressed as an Xbox Event companion at the Tokyo Game Show. Even in early 2010, she was doing booth companion work, appearing at AOU arcade show in the Konami booth. But by late 2010, she had a huge fan base, TV appearances, a record deal,…

On the latest installment of Xbox Japan's Inside Xbox, a bunch of games for this April were introduced. Some of the games are Xbox exclusives, some of them, like WRC: FIA World Rally Championship, are not.

It's not a drastic change, so don't freak out. In The Land of the Rising Sun, the current and official name of Microsoft is "Microsoft Co., Ltd." That doesn't sound very Japanese.