asia xbox 360 sales

Microsoft Slashes Xbox 360 Prices Through Asia

Microsoft, apparently having some difficulty infiltrating Asian markets, has reduced prices of the Xbox 360 in many areas. The biggest price reduction (20 percent to $366) happened in Singapore, though Taiwan's price drop wasn't far behind (17 percent to $340). Hong Kong and Korea both received smaller price reductions as well.

I'm not positive that increasing Xbox sales in Asia is as predictable as the rest of the world where the drop price, grow sales technique reigns supreme. But, you know, it probably won't hurt.

Microsoft Cuts Xbox 360 Prices in Four Asian Markets [Bloomberg via Gamasutra][image]

xbox 360 sales

Xbox 360 Stands Out In Dull Third Quarter For Microsoft

Microsoft's Entertainment and Devices division saw revenue up 68 percent in its third fiscal quarter, thanks to "robust" demand for Xbox 360 consoles, the company announced today. The cumulative console sales topped 19 million units during the three months ending March 31st, a 74 percent increase over the same period a year ago.

Microsoft's Xbox 360 division was the $1.56 billion revenue standout amid a period of very little growth in the company's other businesses - Microsoft's whole-picture revenue was $14.45 billion, barely nudging the needle above the $14.4 billion it reported during the same period of 2007. Microsoft's overall profit actually slumped 11 percent.

The $14.45 billion performance for the company was less than analysts were expecting from Microsoft, but the company still promises to make expectations for its upcoming fiscal fourth quarter ranging from $15.5 billion to $15.8 billion.

xbox 360

18 Million 360s Sold Worldwide

The 360's been out since 2005. Plenty of time to sell plenty of consoles. But just how many have Microsoft actually sold? John Schappert's got the answer: 18 million. And that's worldwide. Well...North America and Britain, mostly. Most other places, including Japan and, more importantly, Sony's European heartland, couldn't give a rat's arse. Which is something Microsoft are both aware of and are trying to turn around:

We look, and we are hitting the ball out of the park in North America, and I think that there's regions of Europe where we're not doing as well as we'd like to do, and we have room for improvement. Those are renewed areas and key areas of focus for us.

Might want to focus a little harder. If the single biggest gaming market in the world isn't digging your product on the scale Europe ain't digging it, you got problems!
GDC: Microsoft's John Schappert [Eurogamer]