<![CDATA[Kotaku: Xbox 360 Japan Launch Guide]]> http://cache.gawker.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: Xbox 360 Japan Launch Guide]]> http://kotaku.com/tag/xbox 360 japan launch guide http://kotaku.com/tag/xbox 360 japan launch guide <![CDATA[ Japanese Store Refuses 360 Returns ]]>

This pic was taken at another Chiba video game shop by our man in the boonies, Jesse. At the top, customers take those 360 boxes to the register in exchange for an actual console. The sign in the middle is a warning to all shoppers, saying they cannot get a refund or exchange game software after purchase. It also tells customers to make sure this is the product they want to buy, scaring the crap outta anyone remotely interested in the 360.

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Xbox Japan [Official Site]

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Mon, 23 Jan 2006 12:22:39 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=149976&view=rss&microfeed=true
<![CDATA[ A Month Later... Used Xbox 360 Appears in Japan ]]>

From the far reaches of Chiba prefecture, Kotaku reader Jesse sends the following used Xbox 360 from his local WonderGoo shop. Earlier in January, a used version appeared on shelves for 34,980 yen. "That means," writes Jesse, "that one month after the Xbox 360 Launch, somebody has already decided to sell it back at a loss." The yet re-sold abandoned machine has been hardly used and is in perfect condition. Not sure if that classifies as a selling point, however.

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I Wonder Too [WonderGoo] Thanks, Jesse!

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Mon, 23 Jan 2006 09:24:46 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=149969&view=rss&microfeed=true
<![CDATA[ Christian Science Monitor on the 360 Japan Launch ]]> The Christian Science Monitor has a good piece up on the 360 in Japan. It covers some familiar territory, but fleshes out the situation nicely, including this nugget:

Indeed, Microsoft has produced games geared toward Americans, such as the WWII combat simulator Call of Duty II, currently the bestselling Xbox 360 game in the US.

"It caters to a Western audience," says Ben Hourigan, a PhD candidate at Australia's University of Melbourne who is in Japan researching the political aspects of role-playing video games. "The countries that were once the allied powers [such as the US] have a very polarized view of WWII ... 'we were the good guys, they were the bad guys' kind of thing. And that comes out in their video games."

Food for thought. Discuss.

Full Story Here [CS Monitor]

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Wed, 11 Jan 2006 15:22:53 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=147854&view=rss&microfeed=true
<![CDATA[ NDS Outsells Xbox 360 in 20% Off Bonanza ]]>

To celebrate their 20th Anniversary, Sofmap sold both the Nintendo DS and the Xbox 360 with a 20 percent off incentive. The Dual Screen sold out super quick. The 360, well, didn't. And that's with heavy Dead or Alive 4 promotion. Ouch.

Pics from Ninja Shot's blog to follow.

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Pic Here [Senakablog]

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Thu, 05 Jan 2006 10:20:32 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=146577&view=rss&microfeed=true
<![CDATA[ Otaku Swarm DoA Xbox 360 Kiosk Like Mad ]]>

Rest easy, Msoft. Earlier this week, Akiba's Sofmap got playable Dead or Alive 4 kiosks, and things start to look a little less grim for the 360 in Japan. Kasumi boobies to the rescue!

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The 360 Still Sits On Japanese Shelves [Akiblog]

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Wed, 21 Dec 2005 13:21:22 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=144560&view=rss&microfeed=true
<![CDATA[ Xbox 360 Is Higher Def in Japan ]]> hdtv-sdtv.gif

Here's another reason to be jealous of the Japanese. Not only do they have limitless 360s sitting on store shelves, their version of the 360 can run at a higher definition. Japanese HDTVs sport a different standard from American and European ones, which is why a special D-Terminal cable is packaged with the console. This isn't the first machine the cable has been released for; the PS2 was packaged with it as well. But, just by connecting it to the TV, the cable kicks up the definition by one extra resolution. This extra resolution is called 750p and runs at 60 frames-per-second. So just how good is that definition? It's like so good that you can't even see it.

Full Story Here [GameBrink] Thanks Jeromy!

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Mon, 19 Dec 2005 12:22:22 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=143758&view=rss&microfeed=true
<![CDATA[ The Importance of the Japanese for the Xbox 360 ]]> It was a simple question. A few days ago, a reader asked, "Why is it such a big deal that 360 sales are lackluster in Japan?" Simple yes, but deceptively so. I've been following the Japan launch closely, because, well, I live in Japan. However, this still doesn't explain why the US gaming press has given the launch here more attention than the Euro launch and way more than the Korea or Australian ones will ever get. But the question remains: why?

The original Xbox has a loyal and sizable base in America, while in Japan, the console was routinely outsold by the PS1. Embarrassing to say the least. Video games might have been born in the US, but they came of age in Japan. When Atari became irrelevant in the 1980s, American lost its gaming dominance. The age of Mario and Sonic began. We became a country of consumers, not producers. The Xbox 360 was and is our shinning hope to return to some semblance of dominance.

The 360 launch was some sort of second coming in the US. Folks lined up all night to get these "rare" consoles. Bill Gates and Co. put in appearances. The hype machine was in full effect. Japan, however, could have cared less. Consoles sat unloved on shelves, and few stood in line. Japan laughed in Microsoft's face, and it was insulting to all those American and European gamers who lined-up all night or shelled out big Ebay bucks for a console. The land of the rising sun just didn't care and had the 360s to prove it.

Instead of thinking, "well, effe them," people starting second guessing the 360. Maybe, the Japanese are right. Maybe this is the new Dreamcast. Maybe this console doesn't shit candy canes after all. Japan is the country that gave us the NES and the PlayStation. If anyone, they should know a good gaming system when they see one. Msoft needed the Japanese; the company needed them to validate their next generation console. Because, we all know that few in the US are going to turn their backs on next gen PlayStation or Nintendo. American gamers, it seems, are one insecure lot.

The Japanese know what they like. Now, it's easy to say that the Japanese only buy domestic products or they don't like foreign things. None of these hold true, however. Anyone who has ever spent considerable time in Japan will be quick to point out the speed at which Japanese snap up foreign products. Microsoft already has an incredibly strong presence in the country. So, what went wrong? Another deceptively simple question with an answer that I fear is more than buggy American consoles and lackluster launch titles.

See Crecente's Groovy Facial Hair and Read His 360 Japan Column [Kotaku]

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Fri, 16 Dec 2005 16:22:59 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=143576&view=rss&microfeed=true
<![CDATA[ DoA 4 to Whip Otaku into Insaine Frenzy! ]]>

Lock yer doors and bolt the windows. Starting December 17th, there are going to be hoards of otaku roaming the Tokyo streets, looking to score some hot one-on-one Dead or Alive 4 action. Tecmo's fumigated the gremlins that were wrecking havoc on the software and keeping DoA4 from being released on schedule. To celebrate, Team Ninja's putting up Xbox 360 demo kiosks at Sofmap in Akihabara on Dec. 17th, LaOX in Akiba on Dec. 18th and Sakuraya in Shinjuku on launch day. There is no need to sign up as anyone can walk in and play.

Remember the photos of Japanese folks avoiding 360 kiosks like the bubonic plague? Those will be distant memories now that the console's killer app is finally gonna get a much needed airing. Dead or Alive? In Japan, the 360 is showing signs of life.

Full Story Here [Watch Impress] Thanks Yamakiyo!

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Fri, 16 Dec 2005 05:23:20 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=143522&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch Titles Cursed? ]]> Gaming's Babino Jinx?

Originally, slated to be a 360 Japan Launch title, Namco's Frame City was pushed back to sometime before Feb. 2006. Now, it looks like the game won't see the light of day until next spring.

Frame City is set in a futuristic metropolis and follows an assassin on a mission to bump off the head of a powerful drug cartel. This is the first game by a Japanese developer to use the powerful Unreal Engine 3 technology. Along with Dead or Alive 4 and Enchant Arm, the game is the third launch title to be delayed. Not to be superstitious, but it seems like A). Either there's some sort of 360 jinx in Japan or B). There's been a series of unrealistic deadlines set.

Delay Notice [Namco] Thanks Higon!

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Thu, 15 Dec 2005 16:33:50 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=143455&view=rss&microfeed=true
<![CDATA[ Correction: Xbox 360 Price Cut, Not So Much ]]> sosorry.jpg

Yesterday, we ran a story about stores in Japan "slashing" prices on the Xbox 360. This was not the case. The price cut is in fact a standing offer for a variety of items in certain electronics stores. Sofmap, and several other stores, offer a discount if you sign a contract with an ISP, an offer that is apparently tacked on to many popular electronic goods for sale in a store.

While the Xbox 360 is available at a reduced price, it does not appear this has anything to do with how well the console is selling in Japan.

The photo used in the post was sent in as a tip, and Kotaku s Japan editor posted it using his own experience at the Sofmap store in Osaka and the wording on the sign as background.

Brian spoke with Sofmap folk a few minutes ago and was told that the campaign did indeed start on launch day and that there are no plans to limit or end the campaign anytime soon. They also confirmed that they still have plenty of 360s in stock.

We regret the error.

Japanese Shops Now Slashing Xbox 360 Prices [Kotaku]

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Tue, 13 Dec 2005 20:26:07 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142898&view=rss&microfeed=true
<![CDATA[ Xbox 360 Game Sales Figures for Japan ]]>

Ridge Racer 6 sold 29,891 units.
Perfect Dark Zero sold 14,897.
Need for Speed: Most Wanted sold 6,842.

I'm quite happy with Ridge Racer 6, but am very surprised that Every Party hasn't sold better. The title was created strickly for the domestic market and looked like a lot of fun at TGS. I was planning on buying it. Planning, but didn't.

More Data Here [Famitsu]

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Tue, 13 Dec 2005 09:21:38 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142715&view=rss&microfeed=true
<![CDATA[ Japanese Shops Now Slashing Xbox 360 Prices ]]>

The train wreck that is the 360 Japan Launch continues. Unloved 360s consoles collect dust, and retailers are unable to return those unwanted Xbox 360s to Msoft due to contractual obligations. To cut loses and cover their arses, stores are left with no choice but to offer discounts. The originally 38,800yen (about $350 US) consoles have been lowered to 18,800yen (about $150 US) with Internet Service Provider contracts so that the shop could get some kickback money from the IP. And this is what, four days from launch?

Eds Note: Turns out most, if not all, of you were right. This was a deal that started on launch day and is a common practice at stores selling electronics. Sorry for the screw up. Check here for the full correction.

Foto Here [Xrea Yuhisa Blog] Thanks Higon!

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Mon, 12 Dec 2005 19:51:29 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142368&view=rss&microfeed=true
<![CDATA[ Xbox 360 Sell-Out Is Impossible ]]>

This was taken a day after the Japan launch on late Sunday afternoon at Yodobashi Camera in Osaka. There isn't even close to a dent in their behemoth stock of consoles. I was thinking about going back today or tomorrow. But on second thought, what's the point? The song'll be the same, only the verse different.

Everyone in America and Europe without a console that wants one, my heart goes out to you. Really.

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The store was packed with tons of Christmas shoppers. Few, if any, were there for a Xbox 360 unfortunately. Things should pick up when Dead or Alive 4 is released. Or next year when Ninety Nine Nights comes out. But, by then Msoft's gonna be playing catch up. And in 2006, it could get real ugly, real fast.

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Xbox Launched [Official Site]

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Mon, 12 Dec 2005 11:21:45 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142359&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch Recap: The Real Story ]]>

For those that missed this weekend's fun, I've posted the links regarding my Xbox 360 countdown. Note that they are in order for easy reading. Links after the jump.

Den Den Denchi

Getting There Is Hell
Otaku Line-Up
A Fellow Appears, Then Not
Finding Yer People
Killing Time Alone
Movement In Front of Sofmap
The Third Man?
We're In!
Not Exactly a Madhouse [All Kotaku]

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Mon, 12 Dec 2005 09:24:11 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142353&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: The Come Down ]]>

The lounge at 3am. One fella works for Microsoft. The other writes for a fan site. Both exhausted.

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The launch, reports Kappuru, was accented by these custom faceplates, which were created by "underground" hip designers. These, along with the lounge's upscale Ginza location, are a telltale sign of Msoft's attempts to distance themselves from the only people in Japan who actually care about them: the hardcore.

Pics, Picks, Piques [flickr]

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Sun, 11 Dec 2005 18:26:22 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142323&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Long Lines? ]]>

There were so many people at the Tokyo launch that the cops were called in to guard the green gumballs.

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The line for the sale at the Shibuya Tsutaya store was long, says Kappuru. Like, there were a hundred people. Keep this photo of otaku waiting for plastic figurines in mind, though:

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Kappuru's Other Gig [largeprimenumbers] Thanks Kappuru!

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Sun, 11 Dec 2005 16:39:24 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142324&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: PDZ Isn't Hated By All ]]> Localized and loved

A guest at the Aoyama party shows off his latest acquisition: Perfect Dark Zero. Our man in Tokyo, Kappuru reports the Creative Director for Xbox Japan said that the localization was, in two words, "Damn Good." Perhaps even better than the native English version.

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The Perfect Dark demos were the most popular as well as the most populous, says Kappuru. There was a line all night to play. There was even a set up to play Xbox Live versus people in Osaka. Encouraging, given the general Japanese disparity for First-Person Shooters.

Kappuru's Hang Out [flickr] Thanks Kappuru!

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Sun, 11 Dec 2005 15:12:01 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142322&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Inside the Lounge ]]>

So, our man Kappuru bagged his invite to the Xbox Lounge party and kicked it with Tokyo's gaming elite. I, on the other hand, froze my ass off alone. Pics and color commentary to follow.

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Our boy Kappuru with some of the dudes that made Ryu Go Gotoku.

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Kappuru writes that this was a guide that was being given out for free at the event.

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"The 'right of light' motif was everywhere," Kappuru reports, "even more than the ubiquitous Xbox or Microsoft logos. They're really trying to make it iconic."

Photos Here [flickr] Thanks Kappuru!

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Sun, 11 Dec 2005 12:27:25 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142316&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Shortage Half-Truths ]]> Lack of retardo bundles is a good thang

Something had to be wrong. I kept telling myself that maybe the Xbox 360 was selling out right and left at other stores. Maybe it was just the people in Den-Den Town and symptomatic of how a big chunk of the country feels. I hopped on a subway train and headed up to Umeda. Next stop: Yodobashi Camera.

Trains from nearby Kobe and Kyoto converge in Umeda, and the population of the Kobe-Osaka-Kyoto metropolitan area was over 17 million. If the Xbox 360 were going to sell out some place in Kansai, this would be the place.

Yodobashi Camera is a five-story plus city block of electronics, cameras, restaurants and video games. The retailer had been pumping the 360 for weeks with fliers, posters and even having all HD TVs loop 360 demos. The PSP sold out here within hours on launch day last year. Same's gotta be true for the Xbox 360.

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The store was packed with carts upon carts of 360s. It was unreal. I asked a clerk if he thought they were going to sell out on launch day, and he replied "probably not."

"What about tomorrow?"
"I don't know."

Note: the following pictures were taken of the stock at the Yodobashi store at around noon. They are not taken of the same carts, but of different 360 carts placed in various locations behind the counter.

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If you didn't get an Xbox 360 or paid some ridculous amount on Ebay, just know that there are oodles and oodles of unopened 360s here in Osaka. How's that for a shortage.

Learn about Osaka [Wikipedia]

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Sun, 11 Dec 2005 10:51:12 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142315&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Not Exactly a Mad House ]]>

I'm the sixth person in line. Ichabod is the seventh as waiting behind the blockade cost him the number one spot. Poor Ichabod. Those dudes in the puffy coats really should've him go ahead.

Jingle Bells is drifting in from the loudspeakers out front. Otherwise, the store is deathly quiet. Customers and clerks don't appear to be talking, but are like characters out of a silent movie. Soundless lips moving at 24 frames-per-second. I'm holding my copy of Ridge Racer on my way to the register. Ichabod hasn't picked up any 360 titles. There's a small anime-like crab on his backpack, I notice.

Ninja Shot is scurrying around, snapping pics with that absurdly overdramatic gesture. He puts the digicam back in his pocket, only to take it out with that stupid motion again. Wash, rinse, repeat. Taking a pic of this is impossible as Ninja Shot is too quick—a quickness that is unnerving.

I want to smack him.

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There's a display next to the register, covered with PSP games. Ichabod leans over, picks up a title and gives it a good, hard look. He's holding a copy of Yawaraka Atama Juku, an English teaching UMD with bikini-girls. He holds onto the game, not putting it down. He's actually intends to buy it. What about the Xbox 360? We in this together, Ichabod. Yer not gonna ditch me now, are you? Are you?

I'm up next. At the register, there's a stack of Dead or Alive 4 cards on the counter. With no needless bundles to choose from, the decision is painless and easy. Peripherals are cheaper than in the US, and I buy an extra wireless controller. Folks have no idea how good they have it.

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"What are those cards for?"
"They are for customers who pre-ordered the Xbox 360."
The stack is big.
"Can I have one?"
The clerk gives me a big, fake smile.
I'll take that as a no.

The bag is white says Xbox 360 and is heavy. I tell that to the clerk, and he agrees. It is heavy. Before I leave, I scan the store, trying to find Ichabod. A handfull of people line up for the Xbox. Others look at computer games, DS games, PS2 games. It's just another day at Sofmap. No sign of Ichabod or the PSP game he purchased. I make my way out to the street, looking both directions. Nothing. He must've bought a 360. He must've.

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The bag's straps cut into my shoulder as I fish through my pocket for some spare change. Bidding my haunt goodbye, I buy one last cocoa, down it and head up the street. It's alive with foot traffic and mid-morning sunlight, when I make my way onto the main boulevard. I'm the only person with a 360 bag for what seems like miles.

We Enter Sofmap...Finally! [Kotaku]

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Sun, 11 Dec 2005 07:11:42 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142313&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: We're In! ]]>

Fifteen minutes before the Xbox 360 goes on sale in Den-Den Town, two guys in puffy coats walk over to a 360 display. And get this, they stay.

From down the street, I see a familiar face. It's Ichabod. He passes me by, and goes over to look at some PC porno game posters and then stands behind the red tape. He's first in line. I want to give the guy a hug. Celebrate.

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Nobody else is in line. There are only like five people, standing outside. Wow, I can count everybody waiting for an Xbox 360 on one hand.

Jingle Bells kicks in over the loudspeakers as the guy next to me snaps off pics with a Canon hand-cannon. The camera is enormous. To my right is a skinny dude in canvus sneakers and a hoodie tucked under a flannel shirt. He takes out his Sony digicam in an elaborate gesture, puts it against his body in one rigid motion and snaps off a photo. He quickly puts it in his shirt pocket in a fluid sweep as if he's a Soviet spy or something. This is ninja shot.

Next to me, the guy with the huge Canon snaps pictures in plain view.

A small crowd has assembled, large enough to count on two hands, but not three. One of guys in a puffy coat fires up a cigarette. He's got facial hair growth, baggy khakis and a skullcap. This the second cool otaku I've seen this morning. Cool otaku smoke.

Ichabod's s getting giddy. He plays with his parka, running his fingers around the collar. He squats, then stands up and squats again. He takes out his cellphone, which has an Ayumi Hamasaki charm dangling off it. He then wipes his nose and smiles. Ninja shot goes over to the vending machine, either to take a digipic or buy a beverage. May I recommend the cocoa. It's delicious.

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A exactly ten sharp, the doors open, and the crowd floods in. All nineteen of us.

Xbox Launch [Official Site]

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Sat, 10 Dec 2005 19:41:57 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142305&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: The Third Man? ]]>

The young Sofmap guy puts out a blockade to mark the beginning of the line. I go over and take a look. We've got less than thirty minutes before the Xbox 360 goes on sale. For a moment, I think about getting in line. Sofmap employees wheel out 360 displays and kiosks for me alone to look at. Effe it. My hands are cold, so I go back to the vending machine and have another cocoa.

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A teenager in a knit hat shows up. Could this be the elusive third customer? (Still no sign of Ichabod, seriously considering putting an all points bulletin on 2channel.) Knit cap stands in front of a sign, reading something. He then walks over to the truck that's being unloaded and fixes his hat, checks his skin for pimples.

Then, he goes over to a Sofmap employee, asks something. The Sofmap employee gestures to the p.c. shop next store where the computer otaku've been waiting. We're still only at two Xbox 360 customers. Rats, rats, rats.

Xbox Launch [Official Site]

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Sat, 10 Dec 2005 18:41:41 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142303&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Movement In Front of Sofmap ]]>

In summer, Japanese people water the sidewalks. Strange, but it makes perfect sense. The water cools the asphalt, thereby cooling the heat emitted. But, I can't figure out why this man with a hose is watering the sidewalk in front of Sofmap. It's freezing.

The shutter lifts halfway and out comes a young guy in a Sofmap jacket to watch the street watering. I leave my vending machine hangout and head over.

"Good morning," I say.
"Good Morning," the young guy answers.
"What time do you open?"
"In an hour, at ten."
"There sure aren't many customers."
"No, there aren't," he says, smiling and flashing coffee-stained teeth. "I even came a little early to check it out and see how many people showed up."
"Just me. And some other guy."

The man with the hose squirts a flock of pigeons, causing them to fly away.

Xbox Launch [Official Site]

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Sat, 10 Dec 2005 18:09:35 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142300&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Killing Time Alone ]]>

An old man appears. Perhaps he is an Xbox 360 customer or merely an old man? He leaves, proving that he is merely an old man. A girl on a bicycle passes by and is attacked by pigeons. We've got pigeons, but no sign of Ichabod and no customers.

I'm worried. Something bad might've happened to him on his way back here. New mission: find Ichabod and save him.

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Walking down the large boulevard, I see no sign of my fellow customer. Across the street, the line for the figurine has grown considerably, snaking far around the building. The TV crew continues to tape.

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A couple guys waiting in front of Mandarake. They're several hours early, but today the store's having a big sale today.

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My hands are cold, and I'm thirsty. A half a block up, there's a maid cafe. Moe something, the name is. A man sits out front waiting for it to open. The sign doesn't list what time the cafe opens, but only when it closes. Guess that's why he's waiting.

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When I get back to Sofmap, there's a car parked out front. I check on both sides, round the back and under the automobile. No Ichabold and no customers.

Folks, we're less than two hours before launch.

Previous Part [Kotaku]

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Sat, 10 Dec 2005 17:41:59 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142298&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Shibuya Countdown ]]>

Kotaku-mole Kappuru sends us details of Peter Moore being interviewed about the Xbox 360 at the Tsutaya launch. Some of Peter's remarks:

  • The USA launch went "very well".
  • He is "excited" for the Japanese and the world to play together on Xbox Live.
  • He thanked Japanese developers and staff for their fantastic support.

    Hrm. Come on Peter, you can do better than that, we know you can - give us some record-for-posterity stuff!

    Xbox Launch (Japan) [thanks Kappuru!]

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Sat, 10 Dec 2005 15:00:00 MST ataylor http://kotaku.com/index.php?op=postcommentfeed&postId=142268&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: A Queue Is Formed ]]>

Fears are unfounded, and a queue of launchgoers is born.

This guy was surveying the line at the Tsutaya launch event: Kappuru says, "each year, they keep trying to give out reserve tickets for system and game launches so people don't line up, and each year, people keep doing it. It's ingrained in otaku culture so much that it's like a rite of passage, and will probably continue even as they try to develop ways to make the system launches easier on the consumer..."

At least there are no sign of Xbox 360 umbrellas to keep the queue dry, as it was in rainy London...

Xbox 360 launch (Japan) [Thanks Kappuru!]

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Sat, 10 Dec 2005 14:00:00 MST ataylor http://kotaku.com/index.php?op=postcommentfeed&postId=142270&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Tickets On The Floor ]]>

Tim Rogers of Insert Credit displays a pre-reserve ticket for the 8AM launch.

Kappuru goes on to tell us that they actually FOUND ticket 004 on the ground. He says, "One hour later, we went to go ask for another ticket and that one was only number 103."

Is anyone going to show up...?

Xbox launch (Japan) [XBox]

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Sat, 10 Dec 2005 13:30:00 MST ataylor http://kotaku.com/index.php?op=postcommentfeed&postId=142269&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Dreamcast Confirmation ]]>

Somebody sure has a sense of humor, huh?

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Xbox Japan [Official Site]

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Sat, 10 Dec 2005 12:19:06 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142265&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Can You See The Box Sweat? ]]>

The night before the launch in the Tsutaya department store, this Xbox 360 kiosk was all but ignored. Several people were interested in the DS next to it, but in 10 minutes, only one person tried demoing the 360, and all he played was Hexic HD...


Official Xbox 360 Japan Launch
[Xbox 360 Japan]

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Sat, 10 Dec 2005 11:00:00 MST ataylor http://kotaku.com/index.php?op=postcommentfeed&postId=142267&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Finding Yer People ]]>

That huge Kasumi poster is mocking me. A promise of things to come, but things that haven't and may not. Something I notice: Her hands are adnormally large.

Ichabod appears again, breezing by, not even stopping. Oh, I geddit. Waiting for the Xbox 360 is not cool. Whatever.

He walks down the empty street at a brisk pace. I know I'm taking a big chance, but I decide to give up my place in line and kill time. At this point, that's all I have to do is kill time before it kills me. I decide to stalk Ichabod.

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He takes a turn down a side street. I follow. He doubles back. I follow. He stops in a convience store and buys a can of milk tea. I do likewise. He heads down the street back towards Sofmap.

I leave him be.

To my right, there's a huge crowd on the other side of the street. A line stretches around the side of a building. There's a TV crew filming, so I cross to check it out. Guys hold ceramic PSPs, Mircos, DSs. Ah, found the breed I was looking for. Game otaku.

The line is stretch around the block and trumps the line of computer otaku. Perhaps this is my 360 promised land? I approach a guy in a navy blue trench, hair slicked back, smoking a cigarette. A cool otaku.

"What is everyone waiting for?"
"Figurine," he says, snuffing out his cigarette.
"Figurines?"
"At nine o'clock, they go on sale."
"There's tons of people."
"This is nothing. You should see the crowds when mecha or robot figurines go on sale."

I don't ask him about the 360 launch. Not even worth the effort.

Xbox Launch [Official Site]

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Sat, 10 Dec 2005 10:22:48 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142263&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Otaku Line-Up ]]>

I feel like a tool. After waiting in front of Sofmap for all of five seconds, I head over to the nearby vending machine and quickly dub it my new haunt. My hands are starting to get cold, so I buy a can of warm cocoa and use it for heat.

There is a line forming, at the adjacent building. It's a computer store. Maybe, they've got 360s made of gold or something. I make a beeline for the store and talk to a security guard monitoring the crowd of thirty or forty.

"What's going on?"
"People are lined-up, waiting."
"For what?"
"There's a sale."
"A sale? What kind of sale?"

The security guard's eyes light up, like here's the best part of this gig — telling people what these folks are waiting for.

"This store is opening," continuing and showing me a flier, "and they're having a sale. All of these products right here are already sold out."
"Really? What time did people start lining up for this?"
"I got here at 8PM, and there were already like ten people."
"Yesterday."
"Yes."

There's two guys sitting at the front of the line, both sitting in cardboard boxes with space blankets. I ask the one that looks like dough if he's aware the Xbox 360 is going on sale next door.

"Me. No game. Don't play," doughboy says in broken Engrish as he makes the Japanese gesture for "no." Ironically, that gesture is an "X."
"You realize," I say, "I am speaking to you in Japanese. You do realize that, right?"
Doughboy's friend starts cracking up.
"I don't play videogames," Doughboy says. "I have zero interest in them whatsoever."

Ah, computer otaku. Different breed, same species.

"What have you been doing since you got in line?"
"Talking," doughboy says.
"About what?" I ask. Rude, I realize, but I'm dying to know.
"Stuff."

I thank them for their time and go back to Sofmap and stand next to the vending machine. Alone.

Japan Launch [Xbox 360]

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Sat, 10 Dec 2005 07:24:53 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142261&view=rss&microfeed=true
<![CDATA[ Xbox 360 Tokyo Launch: Exculsive Lounge Invite ]]>

Hey there, this is Kappuru of largeprimenumbers, doing a special guest gig here on Kotaku. Last night I was fortunate enough to finagle an "in" to Microsoft's exclusive Xbox Lounge. This was the site of Microsoft's Xbox 360 launch party, where press, website contest winners and Microsoft staff were invited. There was no general admission, but there was an open bar with lots of inebriated Tokyo industry folk. Pictured here is the lounge a few hours before opening; the party ran from 12AM to 4AM, followed by the after party in a Shibuya bar, and then the launch hubbub. Details on my adventure to follow throughout the day.

Read Kappuru's Stuff Here [largeprimenumbers]

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Sat, 10 Dec 2005 06:33:21 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142266&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: Getting There Is Hell ]]>

The sour smell of vomit and alcohol hits me as I get on the train. It's not even 6AM, and Friday's binges have carried over to this Saturday morning. The carriage is practically empty, and everyone is either reading a tabloid paper or sleeping, save for some girl putting on make-up. Propped against her leg is a carry-on Aristocats suitcase, no doubt filled with cosmetics. I grab a seat, take a look at my Xbox 360 Preview Guide that still incorrectly lists Dead or Alive 4 as a launch title.

The putrid smell worsens, and I move to the next carriage. Icy sweat runs down the back of my neck. I start counting the stops: Minami-Morimachi, Kita-hama. The train rocks back and forth. Sakaisuji Hommachi, Nagahoribashi.

One more stop to Nipponbashi and Den-Den Town. I need a breath of air and get off at Nagahoribashi, slowing my launch day arrival at the Den-Den Town's Sofmap, one of the neighborhood's most popular game stores.

There's cabbage strewn all over the street. Cold scrapes echo through the boulevard as workman shove heads of cabbage into a garbage truck. Some lady helps them. I'm trying to figure out what happened. There's no over turned truck, not accident, nothing. Just cabbage.

Streetwalkers in puffy coats and blue jeans lurk in dark alleyways, trying to convince someone, anyone to take them into a heated hotel room. I glimpse one giving her sales pitch to salaryman. Her Japanese sounds terrible.

The light changes, and I cross the street, leading into Den-Den Town. Everything moves in slow motion at this hour, including the man that is passing me on a bicycle. There are at least five heads of cabbage in the bicycle's basket.

Turning a corner, I can make out a huge Kasumi poster above retail store Sofmap. It's 6:43am, and I'm first in line. There isn't a soul in sight.

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Sat, 10 Dec 2005 06:28:08 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142259&view=rss&microfeed=true
<![CDATA[ Xbox 360 Osaka Launch: A Fellow Appears, Then Not ]]>

A customer! I see a customer! It's a few minutes after seven, and somebody else has come to wait for the Xbox. I feel like a sailor who's been lost at sea and finally spots land.

He stands in front of Sofmap for a moment, awkwardly, and he looks around. Nobody but him, me and the vending machine. I make a quick inventory: tall, painfully thin, wearing a brown coat, black and grey backpack, looks like Ichabod Crane.

A woman in the parking lot feeds the pigeons breadcrumbs. Ichabod watches her for a moment and leaves, walking down the street. For a second, I consider running after him, telling him not to leave me here with the vending machine. But I don't and buy another cocoa instead.

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Xbox 360 [Japan Site]

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Sat, 10 Dec 2005 06:22:47 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142262&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: Osaka and Tokyo Coverage ]]> Just want to give everyone a heads up. Today, I'll be blogging the Xbox 360 launch from Osaka, and Kotaku reader Kappuru from largeprimenumbers will be giving us the scoop from the Xbox Lounge party and Tokyo launch. Check back throughout the day for regular updates.

Xbox 360 [Japan Site]

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Sat, 10 Dec 2005 05:00:55 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142258&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: Monument is People Repellant ]]>

Taken tonight at Hankyu Umeda Station in Osaka. At one of the station, there's a giant TV screen, showing clips from Takarazuka musicals. At the other end is the Xbox monument. Cross dressin' song and dancers beat next-gen gaijin gadgets every time.

Xbox Japan Launch [Official Site]

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Fri, 09 Dec 2005 15:21:46 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142015&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: Giant Xbox's Power Source ]]>

It's not the size of your power source, but how you use it.

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Yup. Regular plug.

Xbox Launch [Xbox Japan]

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Fri, 09 Dec 2005 14:40:23 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142175&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: Early Lounge Images Emerge ]]>

Nope, that's not the man from the a Cutty Shark ad, but Msoft Worldwide Marketing VP Peter Moore at the Xbox Lounge launch party. Bill Gates was MIA.

Game Impress Watch has a few photos up (which are pasted after the jump). We hope to have a full report and more photos for y'all later this evening.

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Every Party Ain't Like This [Watch Impress]

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Fri, 09 Dec 2005 13:02:27 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142178&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: No Shortage Here ]]>

The lovely Cheapy D stopped by his local Toys R Us today and found that people in Tokyo should have no problem what so ever getting their hands on a Xbox 360. Buying a PSX is another matter altogether, though.

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Who knew the PSX was so popular?

More Cheapy Goodness Here [CheapAssGamer] Thanks Cheapy!

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Fri, 09 Dec 2005 12:10:29 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142165&view=rss&microfeed=true
<![CDATA[ Xbox 360 Japan Launch: Adidas Kiosk is... ]]>

Sexy, willing and lonely.

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Launch Info [Xbox Japan]

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Fri, 09 Dec 2005 11:23:30 MST Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=142013&view=rss&microfeed=true