It's hard to believe they didn't see it. And yet Microsoft's Phil Spencer says he didn't anticipate that their new console, the Xbox One, would immediately be dubbed the "Xbone" by fans and detractors alike.
Having just had his NeoGAF account approved, Microsoft's Larry Hryb told users on the site earlier this week that he doesn't care for the now-standard nickname for the company's new console, the Xbone.
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Well, here we are. We now know the names of the three consoles that'll be competing come this holiday season. PlayStation 4. Wii U. And now, Xbox One. But every console needs a shorthand name; the Xbox 360 was just the "360," the PlayStation 4 is the "PS4." But what to call the Xbox One?