I have now, sitting on my laptop, a leaked copy of the National Institute on Media and the Family's annual Media Wise Video Game Report Card, set to be officially released tomorrow.
The annual report card is becoming increasingly out-dated and unnecessary, something that probably explains the desperate tone of this year's report. In his executive summary for the report, David Walsh tries to drum up a little fear, a little attention by first admitting that things have actually gotten quite good when it comes to ratings awareness and enforcement, but then hints at an "ominous backslide on multiple fronts."
What's interesting is that the summary cites very specific examples for the positive, such as Target removing Manhunt 2 from shelves after finding AO content was viewable with a hack, or that GameStop has started firing people for selling M-rated games to minors, but doesn't really do the same for the negative. Instead Walsh writes that "Complacency, especially on the part of retailers and parents, appears to have caused a backslide in ratings awareness and enforcement."
Walsh continues:
And, at the same time, while the Entertainment Software Rating Board (ESRB) has continued to educate the public about its video game rating system, several shocking incidents have inadvertently revealed dangerous loopholes in the ratings process. Simply put, some of the hard-won progress seen in previous years has been lost, and now, too many children are spending too much time playing inappropriate video games that can harm their health and development.
His only example, the fact that a few churches were using Halo as a way to attract young gamers back to the church.
It is in from this morass of self-doubt and shaky evidence that NIMF launches their detailed "report card" on gaming this year.
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