<![CDATA[Kotaku: Wii360]]> http://cache.gawker.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: Wii360]]> http://kotaku.com/tag/wii360 http://kotaku.com/tag/wii360 <![CDATA[ Peter Moore Wants More "Shallow Pool" Wii Games ]]> Cut Peter Moore and he bleeds neon green. Since last September, the former Xbox exec has been heading up EA Sports. He's had to drop the Xbox 360-is-teh-best rhetoric! Though, sometimes corporate spin habits are hard to break. Just listen to Moore describe how EA must make greater Wii efforts, like with EA's Wii game branding, All-Play:


It's like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end.

Shallow end? Surely, there are better casual Wii game analogies. Somewhere.
EA Looks to Wii [MSNBC Thanks,
ranzchic!] [Pic] ]]> Kotaku-387943 Wed, 07 May 2008 07:40:29 MDT Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=387943&view=rss&microfeed=true