Kotaku
kuju
Kuju Brighton Becomes Zo Mode
In a move as quirky and odd as their upcoming PSP title Crush, Kuju's Brighton Studio has been renamed Zo Mode and given a mascot in the form of a blonde girl with her tongue sticking out. Seriously. I have no clue here.We've created Zo Mode; she is the personality that reflects our in-house philosophy of accessible, fun gaming for everyone."
So she's accessible to everyone and fun. I think I knew her back in high school. Big hit at parties, much like Kuju Brighton's previous games for the PS2, like the Eyetoy Play and SingStar titles. So I suppose it makes sense in a gonzo marketing sort of way. Hit the press release after the jump for more of an explanation of why the game studio is now a playful blonde chick. More »
