Cartoon Network Launches New Build-Your-Own Ben 10: Alien Force Game on CartoonNetwork.com

New Ben 10: Alien Force Game Creator and Current Record-Holding Ben 10 Digital Offerings Build Excitement for Newly Revamped Series of Hit Animated Show

ATLANTA—(BUSINESS WIRE)—Cartoon Network New Media today launched Ben 10 Alien Force: Game Creator, a new, free online game that merges the popular animated action franchise with user-generated content, marking the first game of its kind.

Beginning today, fans can access the tools and animations they need to build their own action-adventure game featuring the new series Ben 10: Alien Force, which premiered with record-breaking ratings April 18 on Cartoon Network. The game is based on the new Ben 10 series, which advances the plot five years into the future. The Ben 10: Alien Force Game Creator lets users easily build their own online games and share them with fans everywhere. Players choose their own hero from four of Ben's new aliens — Swampfire, Humongousaur, Jetray and Spidermonkey — each of which has unique powers and abilities that impact game play. Completed games can be shared with friends and sent to CartoonNetwork.com's game gallery for other fans to play and rate.

Ben 10 games are consistently among the most popular of the 190+ free games at CartoonNetwork.com. Most recently, the first game based on the new series, Ben 10 Alien Force: Forever Defense, smashed records on the site, scoring more than five million game plays in its debut week of March 10 - 16, 2008. The previous game-play record-holder for the site was also from Ben 10 with Ben 10: Savage Pursuit, which grabbed more than four million game plays its first week online in October of 2007.

"This year we will launch thousands of new games — or, rather, our audience will," said Paul Condolora, senior vice president, Digital for Turner's Animation, Young Adults and Kids Media Group. "Ben 10: Alien Force Game Creator gives kids the power and creative freedom to build and publish their own games and is a first step in our ambition to become the number one online destination where kids go to create, play and share games."

Ben 10 games currently dominate the top 10 most popular games at CartoonNetwork.com, holding five of the top ten spots, including Ben 10: Alien Force Forever Defense at No. 2; Ben 10: Alien Force Action Packs at No. 3; Ben 10: Battle Ready at No. 4 and Ben 10: Cannonbolt Pinball at No. 5.

Ben 10 characters are also part of Cartoon Network New Media's upcoming foray into the massively multiplayer online gaming market with Cartoon Network Universe: FusionFall. In addition, Ben 10 has invaded the mobile space with its title on Cartoon Network's games channel on Smashing Games for Verizon subscribers. Ring tones and wallpapers for mobile devices also are available at CartoonNetwork.com.

Ben 10 premiered on Cartoon Network in January 2006 and has consistently been the network's #1 show on Saturday mornings. Along with the new series, Ben 10 has also spawned a tremendously successful toy and video game line as well as two hit television movies. The live-action movie Ben 10: Race Against Time set record ratings for the network when over 13 million viewers watched during its 2007 Thanksgiving weekend premiere.

The newest Ben 10 series, Ben 10: Alien Force, premiered Friday, April 18, 2008 at 8 p.m. (ET, PT), and was the most-watched original series premiere in Cartoon Network history. The new series began the next chapter in the Ben 10 saga five years later, when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX. He discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNAliens, a powerful alien race intent on destroying the galaxy, starting with planet Earth. Ben joins forces with other young heroes to save the galaxy and his Grandpa Max, while passing along his knowledge to a whole new generation.

Rokkitball brings a new level of multiplayer gaming to InstantAction, combining the frantic pace of a shooter with the team strategy of a real-world sport," said Alex Swanson, Rokkitball Producer and Designer. "We plan to provide an on-going flow of new content to players through InstantAction, with several additional stadiums and enhanced team customization options already in the works."

InstantAction RELEASES 'ROKKITBALL'

Fast-paced Full-court Action Combines FPS Skills with Sports Strategy

EUGENE, OREGON - InstantAction.com, the web browser based action gaming platform that's revolutionizing how people play, today announced Rokkitball, a futuristic team-based game that's best described as football with rocket launchers and magno-beams. The game is available in public beta to play today at www.instantaction.com.

"Rokkitball brings a new level of multiplayer gaming to InstantAction, combining the frantic pace of a shooter with the team strategy of a real-world sport," said Alex Swanson, Rokkitball Producer and Designer. "We plan to provide an on-going flow of new content to players through InstantAction, with several additional stadiums and enhanced team customization options already in the works."

Launching on InstantAction with support for up to eight players, Rokkitball puts players on an ultramodern playfield with multiple goals. The tactics reward a combination of precision fire and team positioning to disrupt the enemy and control the field. Challenging bot players can be used to fill out games if there are too few humans, or to practice your skills when your friends aren't available.

"Rokkitball is a great example of the depth of games we can deploy on InstantAction," said Andy Yang, General Manager of InstantAction.com. "It begins to show the versatility of the platform and the quality of titles that we'll deliver more and more of to players."

Rokkitball was created by GarageGames internal studio.

To sign up and play Rokkitball or the numerous other games at InstantAction, please visit www.instantaction.com

About InstantAction
InstantAction is the leading multi-player action gaming destination that's revolutionizing how and where people play core games. It combines high-end visuals and action gameplay with social gaming, allowing players to form parties and easily move from one game to the next. InstantAction's initial portfolio of original games range from high-profile studios to newly discovered game development talent. InstantAction was created by GarageGames, an operating business of IAC (NASDAQ: IACI). InstantAction is located in Eugene, OR and on the web at http://www.instantaction.com.
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Beta testers are given early access to the QUAKE LIVE website and game, and will help us test all of the game's features and functionality while offering feedback and suggestions.

Quake Live Beta Signups [Id Via Videogaming24/7]

Engage in Deadly Battles in The Witcher: DuelMail

WARSAW, March 31 2008 - CD Projekt RED is very pleased to announce the launch of The Witcher: DuelMail closed beta, based on the company's best-selling PC role-playing game, The Witcher. The Witcher: DuelMail is a completely free-of-charge next-gen web-browser game that offers depth seldom found in similar products. The start of open beta is planned for April 7th, with the final version scheduled for release on May 9th.

The Witcher: DuelMail is centered around battles between two players digitally incarnated as one of three completely different character classes. Winning consecutive fights against other real-world people gains the player experience which allows them to advance to higher levels of character development, along with gaining new skills and items to use in combat. Players queue up attacks, magical spells and defensive maneuvers, then send their challenges to other players, who must create their own counter sequence in hopes of being the last one standing. In order to join, the game requires only a PC with an internet connection and a web browser with Flash installed.

What distinguishes The Witcher: DuelMail from a large number of similar Flash games is the high level quality throughout, which would usually be found in higher-budget products. The company responsible for The Witcher: DuelMail's development, one2tribe Company, has been able to include spectacular battle visuals with high-quality animations created using motion-capture technology, as well as extraordinary special effects along with full sound implementation.

The Witcher: DuelMail is further distinguished by special events and regular updates that will keep the game alive and constantly expanding. Besides fighting for the top spot on the game's ladders, top players can also expect to collect precious rewards in battle. To avoid feeling rampant loneliness, players can invite friends via e-mail in order to play together.

INSTANTACTION OPEN TO GAMERS

The Next Big Thing in Web Gaming is Here;

Sign Up and Play at www.instantaction.com

EUGENE, OREGON - MARCH 10, 2008 - InstantAction today invited gamers across the globe to enter its public beta. Offering fully 3D, console-like games in a web browser, InstantAction is launching with four games available to the public today.

"Initial feedback on InstantAction from gamers has been very positive and we are ready to pull the covers off and let everyone take a look," said Josh Williams, CEO of GarageGames. "Even though it's early, and there is a lot more to add and improve, InstantAction is already impressive. Now with the community's help, we're going to work on making it truly mind blowing."

With the public beta, four games - MarbleBlast Online, Screw Jumper, Think Tanks and Wideload Shorts' Cyclomite - are already playable. More games will be added in the coming weeks, including the much anticipated FPS, Fallen Empire: Legions.

Early comments from beta testers have filled the InstantAction feedback boards. Regarding MarbleBlast Online, one tester said of his first experience with the title, "This game is surprisingly a lot of fun to play." While another tester praised Wideload Shorts' Cyclomite proclaiming "Cyclomite is my new favorite addiction on InstantAction.com. It's good, crazy fun."

Social gaming is a core part of the InstantAction experience. Gamers can host parties and invite their friends to jump into a game via a URL link which can be sent via email or IM. Gamers can also seamlessly switch games and move their party with them.

"This is only the beginning. New games and features will be added each month," added Williams.

"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."

While I know many of you folks aren't too fond of in-game advertising, this is free Quake we're talking about. It's not like they are delivering some Peggle clone or something. And the features? It's like they're packing a mini Xbox Live into the website. Seems like a fair trade-off for a few "Sponsored By" banners to me.

IGA is banking big on Quake Live, hopeful that other forward-thinking publishers will give the "freemium" concept a go. No word yet on when the game will officially launch, but you can bet we'll be keeping you posted!

IGA Worldwide Partners with id Software on Forthcoming QUAKE LIVE title

IGA Selected Exclusive Provider of Advertiser Sponsorships; In-Game Brand Integration Opportunities within Revolutionary QUAKE LIVE Portal

San Francisco, CA- February 19, 2008 -IGA Worldwide Inc., the leading independent in-game advertising network announced today from the 2008 Game Developer Conference that it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the forthcoming QUAKE LIVE web site and free-to-play version of the popular action series.

Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, QUAKE LIVE offers game players of all skill levels a totally free and easily accessible multiplayer gaming experience and community through a single website at quakelive.com. Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser. Integrated with IGA's proprietary SDK, QUAKE LIVE will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world's premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.

"IGA understands game developers and game players which makes them the perfect partner for QUAKE LIVE. Whether it's been the ease of implementing their SDK or just their excitement about QUAKE LIVE, they have been fantastic to work with," said Todd Hollenshead, CEO of id Software. "As we work to bring QUAKE-style deathmatch excitement to the masses, IGA has fully supported our vision."

"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."

IGA predicts more progressive game publishers like id will create what the company has coined "freemium," or free-to-play premium games based on their most popular titles in order to attract new audiences and open new revenue advertising revenue streams. A recent eMarketer forecast estimated the current video game advertising market to exceed $502MM and is expected to grow 23 percent year-over-year over the next five years.

About IGA Worldwide
IGA Worldwide, Inc. is the market-leading in-game advertising network offering brands and agencies a single point of access to an exclusive range of opportunities within the world's premium videogame franchises. IGA's proprietary Radial NetworkSM enables advertisers to dynamically-target over 15 million uniquely engaged consumers and has successfully delivered campaigns for brands such as Intel, Coca-Cola, McDonalds, Nokia, Gillette and Unilever. IGA also provides brands with customized branding solutions including integrated product placement and co promotion. IGA Worldwide is headquartered in New York with offices in London, Los Angeles, Connecticut and Berlin.
For more information please visit www.igaworldwide.com.

About id Software:
Id - defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991. From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id's iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com.

Bonus points if you can guess which side I'm on. Hint: It's the Autobots.

Starting tonight, players will be able to register for the game, choose a robot from their favorite side, and battle it out in real time for the fate of the planet. Players gain points for their faction, and each week the high scorers will win prizes, while the winning side gains exclusive access to special sections of the site.

Sounds like an unbelievably wonderful way to bring players from around the world together, not to mention an incredibly addictive timewaster for those of us stuck behind desks all day. Hit the jump for the press release, and then check back at TransformersGame.com tonight for the official launch of the battle to end all battles. Michael Fahey

THE BATTLE FOR THE ALLSPARK IGNITES ONLINE WITH THE LAUNCH OF TRANSFORMERS: THE GAME WEBSITE

Santa Monica, CA - April 27, 2007 - It's time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.

"The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark."

The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.

Based on TRANSFORMERS, the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.