In-game advertising specialists IGA and id Software have partnered to bring you the next iteration of the classic Quake franchise, Quake Live, and it's definitely not your normal web-based, free-to-play game. Quake Live will deliver a full community experience, including stat tracking, friends lists, matchmaking, and sponsored tournaments, all within your standard web browser. Integrated with IGA's proprietary SDK, it is the first title in the company's "freemium category", offering premium gaming experiences for free thanks to integrated advertising.
"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."
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Kotaku
Worried about what D3 Publisher has in store for their upcoming Ben 10: Alien Force game, based off of the relaunch of the hit Cartoon Network series? Well then head over to the Ben 10: Alien Force game creator and make your own damn video game. Launched today at Cartoon Network's website, the flash game allows players to creator and share their own action adventure game creations with the community, where they will be weighed, measured, and assigned a rating based on how awesome they are or aren't. They've already got several entries ready for you to test out, or dig right in and create your own. It's a bit limited of course, but it is also completely free, so it balances out. Head over to CartoonNetwork.com to check it out!
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