“In just one week we have a half a million people playing WAR online, and the ranks of Order and Destruction are growing at a record-breaking pace for a new MMORPG,” said Mark Jacobs, co-founder and general manager of Mythic Entertainment. “We spent years working to provide players with the most stable, epic, and polished online world we could, but it is the players that have truly brought the Age of Reckoning to life.”

Well done, Mythic! I have to say, the game's RVR combat has grabbed me. I am not normally a PVP type of person, but last Saturday morning saw me not only battling to take back the contested area near the Order starting point, but shouting rallying cries in general chat, telling people the forces of Order needed them. "Come on, ya cold-bloods! This is what ye signed up for!" I am such a dork.

Half a Million Players Enlist in the Armies of Warhammer Online: Age of Reckoning!
500,000 New Player Accounts Created for Mythic Entertainment’s New Fantasy MMORPG

FAIRFAX, Va.—(BUSINESS WIRE)—The Armies have assembled and the Worldwide WAAAGH! is Underway! Mythic Entertainment, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that in the first week since launch over 500,000 new players have registered for fantasy MMORPG, Warhammer® Online: Age of Reckoning™ (WAR), in North America, Europe and the Oceanic territories. EA’s most highly pre-ordered PC title, WAR has now become the fastest-selling new MMO of all time.

“In just one week we have a half a million people playing WAR online, and the ranks of Order and Destruction are growing at a record-breaking pace for a new MMORPG,” said Mark Jacobs, co-founder and general manager of Mythic Entertainment. “We spent years working to provide players with the most stable, epic, and polished online world we could, but it is the players that have truly brought the Age of Reckoning to life.”

Based on the popular tabletop war game from Games Workshop, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm™ conflict that will provide an engaging battleground for years to come. Available for PC and rated “T” for Teen by the ESRB, WAR is now in stores everywhere at an MSRP of $49.99. For more information, visit http://www.warhammeronline.com/.

Dear Members and friends,

In the August newsletter ( http://www.igda.org/newsroom/newsletter_0808.txt ), I criticized Mythic’s credits policy specifically, and the industry in general, for not adopting inclusive credit standards. I’d like to set the record straight on a number of things that have happened over the past month.

When the credits story first appeared, Mark Jacobs, the GM of Mythic, was in the middle of a series of interviews in New York. After an interview with N’Gai Croal of Newsweek and Level Up blog, Mark asked N’Gai for his thoughts on the subject. N’Gai suggested simply putting the full credits online. Mark is in the process of implementing N’Gai’s suggestion, and in doing so, Mythic will move towards a greater level of credits inclusiveness.

I’ve known Mark for more than 10 years now, and he’s always been a strong proponent of the online games industry and an ethical businessman. Mark was honest about a difficult subject and immediately after the interviews ended, he began a process of formulating new credit policies. Unfortunately, when the previous newsletter was sent out, Mark, unbeknownst to the me, was quietly continuing to work on a new credit policy for the studio. Mark, I regret that my comments caused you personal and professional distress.

The Mythic team is also taking the following steps to address credit policies:
- In-game and manual credits will be reserved for the launch team.
- Mythic will create an online database listing the name and title of everyone who contributed to a project, regardless of current employment status. Additionally, the studio will make best efforts to provide this information for its previous online games.
- Mythic has committed to working with the IGDA, leading game industry history and credit sites and other interested parties to establish a credits feed, listing all contributors, to promote fair and accurate credit reporting across the industry.
- Mark Jacobs will consult with the IGDA Credits Standard Committee to offer guidance on the issues and challenges posed specifically by MMOs.

Fair and accurate credits and transparent standards for crediting remain a pervasive problem in the industry, and I applaud Mythic for taking steps to address this issue. I’m personally looking forward to Mark’s involvement with the Credit Standards Committee, not only because of his depth of experience in online games, but because, more importantly, his personal commitment to fair and accurate credits sets an outstanding example for industry leadership.

My newsletter intros usually end with a call to action, and this one is no exception. We must continue the dialogue on credits, and on other topics like quality of life, that have a direct impact on the lives of game developers. Get involved, discuss these issues with your peers, and please join me in recognizing Mythic’s new crediting efforts.

Once again, the IGDA’s credit standards info is at:
http://www.igda.org/credit/

- Jen MacLean
Chairperson, IGDA
VP Business Development, 38 Studios

Sometimes things aren’t what they seem… [Mark Jacobs' Blog]

I hate gold sellers/spammers. No, that’s not strong enough, let me try again. I HATE GOLD SELLERS WITH EVERY FIBER OF MY BEING. Ah, that’s better. Now, why do I hate them you may ask? I hate them for a number of reasons, most of which have been detailed in various interviews I’ve done over the years. And now that they have taken their obnoxiousness to new levels with gold service spamming, I HATE GOLD SPAMMERS EVEN MORE NOW THAN EVER BEFORE.

Remember: Mark Jacobs does not like gold farmers. So what are he and his crew doing about them?

Since WAR launched we have been banning these jerks like crazy. As of Saturday Night, we had banned about 400 of them. My CSRs have a zero tolerance policy. We don’t wait and let them stay in the game and ban them en-masse, my guys ban their useless, time-consuming butts right away. We have a strike team whose sole job it is to get these guys off our servers as quickly as possible.

Zero tolerance, strike teams...these guys aren't banning because it's their job, they're banning because they love it.

A banning we will go, a banning we will go. Heave ho off the servers yo, a banning we will go! [OGAANM, via Gamasutra]

We'll be talking to the folks at Mythic shortly regarding the apparent change of plans. Until then, feel free to speculate in the comments section. Perhaps start a betting pool It's Friday, go crazy.

Update: Mythic folks were too busy to talk, but they have posted an update on the site announcing that Amazon, GoGamer, EA Store and The Source (CE online) pre-orders have had their time extended until the 22nd. Full text after the jump.

Folks,

Good, bad or ugly, Mythic has always had the integrity to stand up for what we think is the right thing to do in any situation. I don’t expect everyone to agree but I’ve never intentionally made a decision to hurt the community and/or our players and I don’t intend to start now. For the last couple of days we’ve been dealing with a very difficult and complicated situation. Sadly, there are lots of moving parts and sometimes it takes both a bit of elbow grease to get things working properly.

Here’s where we stand right now. As of this morning, we deactivated a large number of accounts and ended the Head Start for our game. At the same time, we’ve been in touch with the retailers, both online and brick-and-mortar, and while we are getting great data on the number of people who will get their game today; there is still a relatively small number of people who won’t be able to get them due to shipping issues (no matter what the issues are, whose fault, etc.).

So, after a lot of conversations I’m happy to announce that over the next few hours we are going to extend the grace period for all customers of Amazon, GoGamer and the EA Store till the 22nd of September. Based on the data we have gathered, these companies account for just about all the customers that were concerned about their chance to get into the game today. Thus, if you currently have an account with us, you’ll be able to get back into the game while you wait for your game to be delivered. Of course, all characters are still intact and no billing of any credit card has taken place (it couldn’t, the account still has free time on it) since the accounts were simply deactivated not wiped.

We have been assured by all the brick-and-mortar retailers that they got their shipments in the stores already so if you needed to go to a store to pick up your game, the units are in stock everywhere. We will be monitoring the situation closely over the next twenty-four hours of course.

As I’ve said countless times, we will do the best we can in any situation to make it right and I hope you agree with have done so again. I thank the community for its support, especially for this rather thorny problem.

Mark

Update: 2:33 PM EDT - This offer has been extended to individuals who pre-ordered the Collector's Edition through The Source.

Warhammer Online's Cut Content Will Be Added For Free Later [1UP]

Some of you might say this is paying extra for an advantage over other players, which is not true. This is paying extra for a box of cool stuff *and* an advantage over other players. Silly.

Mythic Entertainment Announces Head Start Program Dates for Warhammer Online

Get ready for the worldwide WAAAGH! Mythic Entertainment announced today that North American players who have pre-ordered Warhammer Online: Age of Reckoning (WAR) will be able to get the jump on creating their characters and exploring the world when the game’s “Head Start” program begins on September 14th.

The “Head Start” program offers players early access to the game and a chance to join the Realm War before the servers officially go live on September 18th. Players that have pre-ordered the standard edition of the game will be granted “Head Start” access on Tuesday, September 16th at 7am EDT. The lucky fans who pre-ordered the Collector’s Edition will be able to log in even earlier and begin play on Sunday, September 14th at 7am EDT.

Whether players choose to join the fight as an incendiary Bright Wizard or a shadowy Witch Elf, the characters they create during the “Head Start” program will carry over their skills, abilities, weapons and career rank into the game when the servers officially open to the general public on the Day of Reckoning – September 18th.

Based on Games Workshop's epic tabletop fantasy war game, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm game play that will immerse players in a world of perpetual conflict for years to come. Available for PC, WAR is rated “T” for Teen by the ESRB.

So how exactly does a gold seller wind up with 50 beta keys for an MMO from Mythic Entertainment, a company that has gone after such enterprises legally in the past and won? I'm going to go ahead an assume they used bots.

EA and Mythic Entertainment Announce That Warhammer Online: Age of Reckoning Has Gone Gold
Award-Winning Fantasy MMORPG Marches Toward Sept. 18th Launch

FAIRFAX, Va.—(BUSINESS WIRE)—GET READY FOR THE WORLDWIDE WAAAGH! Electronic Arts (NASDAQ:ERTS) and Mythic Entertainment today announced that the highly-anticipated MMORPG, Warhammer® Online: Age of Reckoning™ (WAR), has gone gold and will open its servers on September 18, 2008 at an MSRP of $49.99 in North America.

“We’ve done our best to create the next great MMORPG experience, but it’s the fans that will bring our world to life,” said Mark Jacobs, vice president at EA and general manager of Mythic Entertainment. “The Day of Reckoning approaches and it’s going to be glorious! It’s time to go to WAR.”

Based on the popular tabletop game from Games Workshop, Warhammer Online: Age of Reckoning is an epic fantasy MMORPG featuring innovative Realm vs. Realm™ game play that pits the forces of Order and Destruction against one another on the battlefield to determine the fate of nations.

Awarded “Best Online Game” at the recent Games Convention in Leipzig, Germany, “Best PC Game” of E3 by G4’s X-Play and “Best MMO” of E3 by IGN, WAR has been well-received by critics and by the gaming community as an accessible and engaging MMO title. Tens of thousands of players have already joined the battle in the closed beta, and soon the time will be at hand for players the world over to pledge their allegiance to the armies of WAR.

Warhammer Online: Age of Reckoning is scheduled to launch simultaneously in North America, Europe, and Oceania on September 18, 2008. Available for PC, WAR is rated “T” for Teen by the ESRB. For more information, visit http://www.warhammeronline.com/.

Swagvault Warhammer Online Beta Access Key Give-Away Event

Great news for fans of Warhammer Online: SwagVault.com is giving away Warhammer® Online: Age of Reckoning Beta Access Keys. The event will be held from now till September 5, 2008

It’s very easy to join! Players only need to send an E-mail to Guildsales[at]swagvault.com, and 50 winners by randomly draw amongst all applications.

In addition, during this event, customers whose Order ID contains the number sequences 8907 (Electronic Arts has announced that the open beta date is September 7, 2008), SwagVault will E-mail one Age of Reckoning Beta Access key code to him/her upon receiving his/her application. Therefore, please provide the Order ID in your E-mail.
Winners will be announced on Sep. 5, and Age of Reckoning Beta Access Key Codes will be sent via E-mail instantly.

Please visit http://www.swagvault.com/news.php?news_id=352 for more details.

Grasp the great opportunity to experience the venturesome and exciting journey in Warhammer game now!

IGDA's MacLean: Missing Warhammer Credits 'Disrespectful' [Gamasutra]

This has been an ongoing problem in this industry for many years. I spent three years on WAR and I, including many other people who spent just as much if not close to the same amount of time, will NOT be credited in the game.

I was told they made SURE to not include anyone in the list who was not at the office the day of the credit list creation. This is wrong on many levels and should not go unnoticed.

Sure, many will point to the film business, and say the exact same thing happens there, particularly with screenplays. But you know what? That doesn't make it right.

Warhammer Online Not Crediting All Developers [Shacknews]

EA REVEALS OPEN BETA DETAILS FOR

WARHAMMER ONLINE: AGE OF RECKONING

Mythic Begins Preparations for September 7th Open Beta

FAIRFAX, Va. – August 18, 2008 – Mythic Entertainment, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that the open beta for their highly anticipated MMORPG, Warhammer® Online: Age of Reckoning™ (WAR), will begin on September 7th, 2008. This means that hundreds of thousands of fans will be able to enter the gritty fantasy world of WAR to experience the thrill of Realm vs. Realm™ (RvR) combat before the game goes live on September 18th, 2008.

"For three years we have been saying that ‘WAR is coming’ and the team has been working hard to deliver on this promise,” said Mark Jacobs, co-founder and general manager of Mythic Entertainment. "In just a few weeks, we are going to throw open our doors and invite more players into the game than ever before. They will have a chance to delve into the open beta and see for themselves that WAR has arrived and it is glorious!"

Players can get into the North American open beta by pre-ordering Warhammer Online from select retail partners. Participants of the North American closed beta will automatically be granted open beta access. For more information about the WAR open beta, visit www.warhammeronline.com/openbeta.

Available for PC, Warhammer Online is rated “T” for Teen by the ESRB. WAR will be the first MMORPG to launch servers simultaneously in North America, Europe, and Oceania when it goes live on September 18th, 2008. For more information, visit http://www.warhammeronline.com/.

Three years in development later, and EA has finally announced that Warhammer Online: Age of Reckoning will launch worldwide on September 18th. Says Mythic Entertainment founder Mark Jackobs:

The countdown has officially begun. Mark your calendars! September 18th is the Day of Reckoning. For the last three years, the entire team at Mythic has poured their hearts into making Warhammer Online the next great MMORPG. We are so excited to open up this world and share it with the fans that will live in it, quest in it, go to war in it and make it come alive.

The game will launch its North American, European and Oceanic servers simultaneously, a MMORPG first. Subscription options include: US$14.99 for a month subscription, $41.97 for a three-month subscription and $77.94 for a six-month subscription.

FAIRFAX, Va.—(BUSINESS WIRE)—Hot on the heels of spectacular showings at E3 and Comic-Con, Mythic Entertainment, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that fans will be able to enter the gritty fantasy world of Warhammer® Online: Age of Reckoning™ (WAR) on September 18th, 2008 when the highly-anticipated MMORPG goes live. After three years in development by Virginia-based Mythic Entertainment, WAR will open its North American, European and Oceanic servers and offer players a variety of flexible subscription options. Gamers who pre-order WAR in North American will enjoy special benefits including open beta admission, a live game head start, and bonus in-game items.

Based on Games Workshop’s epic and longstanding tabletop fantasy war game, WAR is a unique MMORPG that features revolutionary Realm vs. Realm™ (RvR) gameplay that will immerse players in a world of perpetual conflict for years to come. WAR has been recognized for its unique play style that appeals to novice MMO players while offering incredible depth for more seasoned players.

Consumer demand for WAR is mounting with all units of the game’s Collector’s Edition having been pre-sold in North America. In addition, the title is receiving significant media attention, picking up numerous critic awards at this year’s E3, including “Best PC Game” from G4’s XPlay, “Best MMO” from IGN and Voodoo Extreme, and “Top 10 PC Game” from Gamespy, as well as being nominated for the prestigious Game Critic’s Awards “Best PC Game”.

“The countdown has officially begun. Mark your calendars! September 18th is the Day of Reckoning,” said Mark Jacobs, founder and general manager of Mythic Entertainment. “For the last three years, the entire team at Mythic has poured their hearts into making Warhammer Online the next great MMORPG. We are so excited to open up this world and share it with the fans that will live in it, quest in it, go to war in it and make it come alive.”

Fans looking forward to laying siege to their enemy’s capital city will have several pricing options available, beginning with a $14.99 monthly subscription. Additionally, collectible 30- and 60-day prepaid Game Time™ Cards will be available at many game retailers. WAR subscription options include:

* Monthly Subscription: $14.99 USD
* 3-Month Subscription: $41.97 ($13.99 per month)
* 6-Month Subscription: $77.94 ($12.99 per month)

Players can now pre-order their copy of WAR to secure their spots on the frontlines with a special pre-order package that includes:

* Open beta admission: Pre-order customers can experience the glory of battle and the thrill of WAR by participating in the open beta test.
* Head Start program: Players can begin their adventures in the Age of Reckoning before the game’s official launch.
* Bonus in-game items: Players can equip their characters with two bonus in-game items by pre-ordering from select retail partners.
* Universal Fighting System™ Battle Deck: The Emperor Karl Franz and Tchar’zanek, dread Champion of Tzeentch, go head-to-head in this exclusive collectible card game from Fantasy Flight Games. (Available in a limited supply from select retailers.)

Participating pre-order partners include Amazon.com, Best Buy, Circuit City, Direct2Drive, EAStore.com, EB Canada, EB Games, Fry’s, Futureshop, GameCrazy, GameStop, GoGamer.com, and Walmart.com. (Pre-order offers will vary by retailer.) The European pre-order program is scheduled to begin in late August. For more information about the North American pre-order program, visit www.warhammeronline.com/preorder.

Available for the PC, WAR is rated “T” for TEEN by the ESRB. WAR will be the first MMORPG to launch servers simultaneously in North America, Europe, and Oceania when it goes live on September 18th, 2008. For more information, visit http://www.warhammeronline.com/.

About Warhammer® Online: Age of Reckoning™

Experience the glory of Realm vs. Realm™! Declare your allegiance and join hundreds of thousands of mighty heroes on the battlefields of Warhammer Online: Age of Reckoning, the new MMORPG from Mythic Entertainment, the creators of Dark Age of Camelot™. Enter a grim fantasy world of perpetual conflict to fight for the Realms of Order (Dwarfs, High Elves, and Empire) or Destruction (Greenskins, Dark Elves, and Chaos). Invade enemy lands, besiege imposing fortresses, and sack sprawling capital cities for the glory of your Realm. Wield devastating magic and deadly weapons, battle monstrous creatures, and join your brothers-in-arms in epic Public Quests™. Climb the Bastion Stair, carry your Guild Banner into battle, and unlock the infinite secrets of the Tome of Knowledge as you travel the world. Sharpen your blade and unleash your inner mutation; the Age of Reckoning has begun and WAR IS EVERYWHERE!

Rumor: Warhammer Online Set to Release Sept. 23 [Massively, via Joystiq. Pic from Joystiq.]

“Of all of the news in this interview, this is the worst. Having to cut these guys out, even though it’s the right decision, I am really sorry that we have to do it. I truly am. I don’t like going to the guys and telling them ‘hey sorry, we’ve got to cut these guys out. They’re just not good enough but that was what we had to do.”

Yikes. Racial cities at launch will now be Altdorf (Empire) and Inevitable City (Chaos), with the Greenskins, Dwarves, and Elves homeless until later on down the line. Note that these are not starting areas, but bases that figure into RVR combat later in the game.

It really is shocking to see such large chunks of content cut out so close to the game's release, but I suppose it's better than just including a bunch of crap you weren't satisfied with and hoping to polish it off after the game went live. At least Jacobs didn't beat around the bush or try to sugarcoat things.

“We’ve always believed that it is important to go to the community with both good news and bad,” he said. “Whether it’s the state of the games, or just talking in the forums, we’re professional enough to confront bad news head on and not try to hide it and not try to play games and wait until the last minute when people have already bought the game to tell them. We will not play those kinds of games.”

Ever since that one summer where I did nothing but play Dark Age of Camelot all day long (Go Avalon!), Mythic Entertainment has struck me as one of the most community-centric MMO companies in the industry. Sure, this is a heaping helping of bad news, but all is not lost, right?

Jacobs Interview Part Two - Punkbuster, Capitol Cities and Careers, Page Two [MMORPG.com - Thanks Helen!]

Of course dwindled doesn't mean died, and there are still plenty of PC games on hand, particularly in the MMO department. As the most pirate-proof genre in the industry, we'll see no shortage of MMO titles at E3, but other than that particular genre we can expect PC exclusive titles to be few and far between.

On the MMO front we've got plenty to look forward to, with several major publishers showing off products. Sony Online Entertainment will be there showing off Free Realms, The Agency, and of course, DC Universe Online. EA and Mythic Entertainment will be marching Warhammer Online back and forth, and there's a good chance we'll see something from Codemasters as well. Even Maple Story and Combat Arms company Nexon will be on hand to add to the MMO domination.

Notable absences on the MMO front include Blizzard, who just finished revealing Diablo III at their own event, and NCSoft, who I suppose had more important things to do.

Other than the massively-multiplayer games, most of the big PC offerings at E3 are multiplatform titles like Bethesda's Fallout 3. You know...the games we keep seeing announced for PC and "next-gen" consoles.

There are exceptions, of course. BioWare's PC RPG Dragon Age: Origins should certainly cause a stir. Other EA PC titles to be seen include Spore and Command and Conquer: Red Alert 3. I also expect we might see a bit more of The Sims 3, though of course that game was absent from their line up press release.

Other notable PC titles include Left 4 Dead, Half-Life 2: Episode 3, Crysis: Warhead, Far Cry 2, Warhammer 40K: Dawn of War II, Operation Flashpoint II, Sid Meier's Civilization IV: Colonization, Space Siege, and Empire: Total War.

A nice line up, certainly, but these are all games we know about. Hell, we've known about some of these for years. Will E3 hold any surprises for the PC gamer? Will LucasArts reveal the Star Wars MMO BioWare is working on? Will new technology be unveiled that will change the face of PC gaming forever? Can any PC news top Blizzard's announcement of Diablo III? PC gamers speak up! What do you want to see out of the PC at E3?

“WAR’s Guild Beta is here and some of the world’s most experienced MMO players will now get a chance to play one of the most anticipated MMOs of all time,” said Mark Jacobs, vice president and general manager of Mythic Entertainment. “We look forward to seeing them beat, bash and burn their way through the world that we have created for their enjoyment. It’s going to be a lot of fun and it’s going to be glorious!”

The WoW guild I was in when we signed up for the Warhammer beta has long since dissolved, reformed, dissolved again, and split up into a series of tiny, ineffectual guilds with no hope of ever accomplishing anything. Such is the way of all things.

Mythic Entertainment Launches the Guild Beta for Warhammer® Online: Age of Reckoning™
Select Guilds Prepare for WAR as Highly Anticipated MMORPG Enters Next Phase of Beta Test

FAIRFAX, Va.—(BUSINESS WIRE)—Mythic Entertainment, an Electronic Arts studio (NASDAQ:ERTS), today announced that the Guild Beta for Warhammer® Online: Age of Reckoning™ (WAR) has begun. Over 10,000 guilds applied and those selected will have the chance to experience the game’s most expansive beta phase yet.

An historic 750,000 applicants have signed up for the opportunity to enter WAR’s closed beta, and the selected guilds will join tens of thousands of new participants as the game enters the final phase of its closed beta test. Guild members, many with long histories playing a multitude of massively multiplayer online games, will test WAR’s recently added Guild and Heraldry features, as well as Public Quests™, new dungeons, Scenarios, user interface updates and more as the MMORPG advances towards its launch later this year.

“WAR’s Guild Beta is here and some of the world’s most experienced MMO players will now get a chance to play one of the most anticipated MMOs of all time,” said Mark Jacobs, vice president and general manager of Mythic Entertainment. “We look forward to seeing them beat, bash and burn their way through the world that we have created for their enjoyment. It’s going to be a lot of fun and it’s going to be glorious!”

Based on Games Workshop’s epic and longstanding tabletop fantasy war game, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm™ (RvR) gameplay that immerses players in a world of perpetual conflict. Warhammer Online: Age of Reckoning is scheduled for launch on the PC in the fall of 2008.

They got a demo room filled with top-notch titles like Dead Space, Warhammer Online, Mirror's Edge, Mercenaries 2, and Madden 09, as well as the EA Software Showcase booth, which will be showing off even more games - The Lord of the Rings: Conquest, Crysis Warhead, and Command and Conquer: Red Alert 3 to name a few. Throw in partner games like Rock Band 2 at the MTV booth and Valve's Left 4 Dead and you've got a whole lot of real estate for the gaming press to cover in a very short time. Hit the jump for the full monty, including listings of which games are up for coveted E3 awards.

EA Unveils Blockbuster Games for 2008 Holiday Including Spore, Madden NFL 09, Mirror’s Edge, Dead Space, MySims Kingdom, LITTLEST PET SHOP, Mercenaries 2: World in Flames and More
E3 Titles Showcase Quality, Innovation and Accessibility on New Properties and Popular Franchises

E3 Media & Business Summit 2008
REDWOOD CITY, Calif.—(BUSINESS WIRE)—Electronic Arts Inc. (NASDAQ:ERTS) today unveiled the games it will feature at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC) July 15 – 17. The games — scheduled to ship on multiple platforms in 2008 and early 2009 – include riveting graphics, deep stories and online, socially connected experiences. EA’s portfolio covers many genres and platforms for core gamers and new players alike. Veteran players will love the feature innovations in our core titles; new players – women, young people and adults – will have a wide selection of highly accessible games like MySims™ Kingdom, Hasbro’s LITTLEST PET SHOP and FaceBreaker™ a new arcade-style boxing game from the new EA SPORTS Freestyle™ brand.

“EA’s 2008 lineup is our best ever,” said EA CEO John Riccitiello. “This is the year that our core franchises leap forward with stunning innovation and we introduce more brand new games than any other year in our history. Sports lovers will compete in an all new holographic mode in Madden NFL 09 and experience the online evolution of their players in NBA LIVE 09. Action fans will be able to destroy everything in sight in Mercenaries 2 and be scared witless in our new Sci-Fi horror title Dead Space. We’ve got casual family titles like Hasbro’s LITTLEST PET SHOP and genre-defying experiences like Mirror’s Edge and Spore. EA has never offered consumers a stronger, more innovative and diverse line up of new games.”

“EA’s 2008 lineup includes titles that are going to change how people purchase, play and socialize in games,” said EA COO John Pleasants. “Spore – scheduled for release in September – can be experienced as a single player or in an online social network that will form its own galaxy. Battlefield Heroes brings comic-styled warfare together with multi-player fun in the first free-to-play First Person Shooter. MySims PC brings multi-player interaction to the universe of MySims. Warhammer Online promises realm-versus-realm gameplay, unique in the scale and consequence thousands of players can experience together in a game. These games are great examples of the many titles that will allow consumers to interact with their friends and with EA’s content in new ways that bridge the gap between games and social networks.”

EA will kick off its E3 presence with a press conference hosted by CEO John Riccitiello, and spotlighting many of the creative leaders as well as featuring new titles from EA.

The complete line-up of titles on display at E3 by location at the Los Angeles Convention Center includes:

Titles showcased in the EA Demo Room - Meeting Room 402 A&B at the LACC

Dead Space TM

In this new game from EA’s Redwood Shores Studio, a massive deep-space mining ship goes dark after unearthing a strange artifact on a distant planet. Engineer Isaac Clarke embarks on the repair mission, only to uncover a nightmarish bloodbath—the ship’s crew horribly slaughtered and infected by an alien scourge. Now Isaac is cut off, trapped, and engaged in a desperate fight for survival.

E3 award consideration: Best Action/Adventure Game

FaceBreaker

A new game from EA Canada, FaceBreaker offers irreverent fun, immersive gameplay and eye-popping stylized graphics. In this in-your-face, arcade world full of ego-wielding characters, each boxer comes to life with unique attributes and distinct personal style. In addition, FaceBreaker K.O. Party, built exclusively with Wii™ consumers in mind, brings the magic of social play right into the living room with pick-up-and-punch intuitive gestures. In FaceBreaker, it just feels good to rearrange an opponent's face.

HASBRO FAMILY GAME NIGHT

A new game from EA’s Casual label, HASBRO FAMILY GAME NIGHT creates a whole new way for families and friends to play together. Players join host Mr. Potato Head as they play the classic Hasbro games well known by all as well as exciting new versions created for the Wii and PlayStation® 2 computer entertainment system. Launching this November, HASBRO FAMILY GAME NIGHT features family favorites such as CONNECT FOUR, BATTLESHIP, YAHTZEE, BOGGLE, SORRY! and the all new, SORRY! Sliders.

E3 award consideration: Best Social/ Casual/ Puzzle Game

LITTLEST PET SHOP

A new game from EA’s Casual Label, LITTLEST PET SHOP pets come to life this October in the LITTLEST PET SHOP video game. Launching on the Wii, Nintendo DS™ (3 versions), and PC, girls can explore three unique worlds as they discover their own magical Pet Shop. LITTLEST PET SHOP gives girls the opportunity to play with and collect 20 LITTLEST PETS on the Nintendo DS and 30 on the Wii and PC. Earn Kibble Coins to buy over 100 accessories for pets as well as tons of digital playsets in game from the 2008 toy-line. Players can play in either explore in free-play mode or in compete in more than 15 different fun and accessible mini-games.

Madden NFL 09

Developed by EA Tiburon, the ground-breaking Madden NFL 09 marks the 20th anniversary of one of the best-selling and most critically-acclaimed videogame franchises of all time. Among the more than 85 new features and enhancements, the game includes adaptable gameplay tailored to every type of gamer, improved graphics and animations, and a new network-inspired broadcast style presentation that delivers an authentic NFL experience. With unique controls, modes and presentation, Madden NFL 09 All-Play is designed specifically for the Wii and features fun, approachable and innovative gameplay. No matter the skill level, players can be competitive with three gameplay styles to choose from, ranging from Easy to Advanced.

E3 award consideration: Best Sports Game

Mercenaries 2: World in Flames™

From Pandemic™, an EA studio, Mercenaries 2: World in Flames is an explosive open-world action game set in a massive, highly reactive, war-torn Venezuela. A power-hungry tyrant messes with Venezuela's oil supply, sparking an invasion that turns the country into a warzone. But in this game where gamers play the role of mercenaries, international crisis is all upside and the mercenaries can only profit from all the chaos.

E3 award consideration: Best Console Game

Mirror’s Edge™

A new game from EA’s DICE Studio, Mirror’s Edge takes place in a city where information is heavily monitored, agile couriers called Runners transport sensitive data away from prying eyes. Gamers play a Runner called Faith, and this innovative first-person action-adventure is a personal story. In this seemingly utopian paradise, a crime has been committed, Faith’s sister has been framed and now she is being hunted. Mirror’s Edge delivers gamers straight into the shoes of this unique heroine as she traverses the vertigo-inducing cityscape, engaging in intense combat and fast paced chases. From the makers of the groundbreaking Battlefield franchise, Mirror’s Edge is an action-adventure experience unlike any other.

E3 award consideration: Best of Show/ Best Original Game

Mobile, iPhone™ & iPod® titles

iPhone/iPod Touch Games from EA Mobile™
EA Mobile was one of the first companies to announce that they are making games for the iPhone. This July EA Mobile will announce the ever popular SCRABBLE, Sudoku and Tetris® for the iPhone and iPod touch, and coming this fall EA Mobile will announce an original game called Spore™ Origins, based on the PC/Mac version of Spore. The unique capabilities of the iPhone and iPod touch offer a completely unique mobile gaming experience through the use of features like the accelerometer, touch screens, and high definition graphics.

iPod Games from EA Mobile
Three new iPod games will be available this July – MONOPOLY, SCRABBLE and YAHTZEE! All three games are based on popular board games and are under license from Hasbro, Inc. The iPod Click Wheel™ provides an excellent game play experience as players take family fun to their iPod.

Mobile Phone Games from EA Mobile
EA Mobile will offer previews of two original games for the mobile platform Spore Origins and Wolfenstein RPG™, as well as Tetris® POP. Spore Origins is an original action-puzzle game for mobile phones from the creators of The Sims™, and Wolfenstein RPG is a fun mobile version of the classic first person shooter created in conjunction with id Software. Tetris POP is an all new version of Tetris, the consistent best seller on mobile, offering a range of game play with 17 different mini-variations. And finally, attendees can see a demo of the recently-released Kung Fu Panda™, based on the major motion picture from DreamWorks Animation.

The Sims™ 2 Apartment Pets for the Nintendo DS

From EA’s Redwood Shores Studio, The Sims 2 Apartment Pets for Nintendo DS, players can care for a variety of local pets, including loveable cats and dogs, slithery snakes, hamsters, colorful birds, and cuddly rabbits to make sure they receive the right treatment so that they stay happy, healthy and good looking. Simoleans earned can be used to furnish the perfect apartment and buy fun pet accessories like hats, shoes and toys. Players can use the Nintendo DS touch screen and stylus to play cool mini games and unlock new objects for their Sim and their pets.

Tiger Woods PGA TOUR® 09 for the PSP®

From EA’s Tiburon Studio, with Tiger Woods PGA TOUR 09 for the PSP, everyone plays and anyone can win. From the seasoned veteran or to the novice hitting the links for the first time, gamers play with maximum control and aim for consistency using a simplified swing system in Tiger Woods PGA TOUR 09. Gamers can take aim at family, friends, and rivals in the all-new EA SPORTS Cup tournament, where momentum is gained or lost after every swing. With easy-to-use swing mechanics and an all-new controller system, gamers play their way to the top of the leader board with Tiger Woods PGA TOUR 09.

Zubo™

A new game from EA’s Bright Light Studio, and designed exclusively for the Nintendo DS handheld system, Zubo is perfect for kids of all ages. Launched into the fully 3D world of Zubalon, kids will meet the colorful and comical stars of the game, the Zubos. While traveling through the game, players can befriend any Zubos they meet along the way, feeding and nurturing them, helping them gain skills and strength, and assisting them in chasing off the evil Zombos in strategic battles with an innovative rhythm action mechanic. With 55 Zubos available to find and recruit to a player’s squad, over 100 fully animated comedy battle moves, 10 lands of Zubalon to explore, plus a wealth of interactions and mini-games, Zubo offers a deeply rewarding Nintendo DS experience. Zubo will be available this fall in Europe and spring 2009 in North America.

MySims, made for the PC

From EA’s Redwood Shores Studio, in MySims, made for the PC, players can find all the fun of the first MySims game plus new and unique online features, characters and content as they create their own town and discover its surprises. New features in MySims, made for the PC, are the ability to safely chat and play games like Tag and Hide-and-Seek with online contacts. Players can also share constructions, like personalized buildings and furniture with up to seven other online friends. Even package and send off custom creations via email or instant message so those select others can use them in their own MySims town.

MySims Kingdom for the Wii and Nintendo DS

From EA’s Redwood Shores Studio, the MySims Kingdom experience begins in The Capital, the majestic land at the center of the adventure. After meeting an initial cast of characters including King Roland, Princess Butter, and constant companions Buddy and Lyndsay, players can venture beyond The Capital. Adventure awaits as players get in their boats and sail to many more lands on the horizon.

E3 award consideration: Best Handheld Game

Spore

A new game from EA’s Maxis™ Studio and industry veteran Will Wright, Spore is a personal universe in a box. In this universe players can create and evolve life, establish tribes, build civilizations and even sculpt entire worlds. In Spore, there are a variety of creation tools that allow players to customize nearly every aspect of the universe: creatures, vehicles, buildings, and even spaceships. While Spore is a single player game, gamers’ creations and other players’ creations are automatically shared between galaxies, providing a limitless number of worlds to explore and play.

E3 award consideration: Best PC Game

Tiger Woods PGA TOUR 09

From EA’s Tiburon Studio, Tiger Woods PGA TOUR 09 for the Xbox 360 TM will feature dynamic, personalized gameplay via Tiger Woods’ personal coach, Hank Haney. In Tiger Woods PGA TOUR 09, a player’s skill level is dynamic, constantly adjusting throughout the round just as it would during a real afternoon out on the links. EA SPORTS GamerNet is a ground-breaking online innovation that features a refined, easy-to-use interface in Tiger Woods PGA TOUR 09. Online play has also been enhanced with Simultaneous Play allowing up to four players the ability to play each hole at the same time. In addition, Tiger Woods PGA TOUR 09 All-Play for the Wii features new graphics and user interface while also incorporating interactive and social mini-games. The standing swing control, the most “true to life” golf mechanic you can find in any videogame, truly takes advantage of the Wii console’s unique control scheme.

Warhammer® Online: Age of Reckoning™

A new title from EA’s Mythic Studio, gamers declare allegiance and join thousands of mighty heroes on the battlefields of Warhammer Online: Age of Reckoning, the new MMORPG from the creators of Dark Age of Camelot™. Players enter a grim world of perpetual conflict to fight for the Realms of Order or Destruction and invade enemy lands, besiege imposing fortresses, and sack sprawling capital cities for the glory of the Realm.

E3 award consideration: Best Online Multiplayer Game

Titles showcased in the EA Software Showcase - Booth #131 at the LACC

Command & Conquer TM Red Alert TM 3

EA Los Angeles has traveled seven years back in time to resurrect Red Alert, the most-beloved series in the storied, 25-million-unit-plus-selling Command & Conquer franchise. Shipping this holiday for the PC and Xbox 360, Command & Conquer Red Alert 3 brings back the series’ trademark light-hearted tone and action-oriented gameplay while breaking new ground in the strategy genre by adding a fully co-operative story campaign, increasing the emphasis on naval gameplay and housing the best looking graphics a Command & Conquer game has ever seen.

Crysis Warhead®

Award-winning independent studio Crytek and EA Partners are going back to the South China Sea this fall with the PC-exclusive Crysis Warhead, a parallel story to Crysis®, one of the highest rated games last year on any platform. Players will don the Nanosuit of Psycho, the more brash and aggressive Delta Force squadmate of Nomad, experiencing his intense, explosive adventure on the other side of the island. Crysis Warhead is built on a new, enhanced and optimized version of Crytek’s industry-leading CryENGINE® 2 technology.

Harry Potter and the Half-Blood Prince™

Gamers will relive all the thrills, action, and excitement of the movie this holiday season! In the game of Harry Potter and the Half-Blood Prince, players will return to Hogwarts to help Harry survive a fraught sixth year. They will also have a chance to engage in exciting wizard duels, mix and brew magical ingredients in Potions class and take to the air to lead the Gryffindor Quidditch team to victory. Players may even get sidetracked by Ron’s romantic entanglements as they journey towards a dramatic climax and discover the identity of the Half-Blood Prince. From EA’s Bright Light Studio, Harry Potter and the Half-Blood Prince is scheduled for release in time for the movie launch this fall for the Wii, PLAYSTATION®3, Xbox 360, PlayStation 2, PSP (PlayStation®Portable), Nintendo DS, Windows PC, Macintosh® and mobile devices.

The Lord of the Rings: Conquest™

From Pandemic, an EA studio and the creators behind the best-selling Star Wars Battlefront™ and Star Wars Battlefront™ II – players grab their blades, bow or staff and ride onto the battlegrounds of J.R.R. Tolkien’s world to fight for either good or evil. For the first time, an extensive single-player campaign lets players ask the question: “What if Frodo failed to destroy the One Ring?” Including tons of adversarial arenas and both a variety of online and split-screen co-op modes, the gamers’ choice is clear: save Middle-earth or destroy it?

SimCity™ Creator for the Wii

From EA’s Redwood Shores Studio, SimCity Creator is a visually exciting experience with a completely new user interface, designed specifically for the Wii and the Wii remote. Players will discover many ways to customize your city, including 13 city styles to explore, such as American, European and Asian themes. For the first time, players will take the liberty to build transportation systems with free placement of rounded and curved roads and rail lines, taking cities to new creative and curvy heights.

MADDEN NFL 09

See details above

NBA LIVE 09

From EA Canada, NBA LIVE 09 has fundamentally shifted the way gamers look at sports simulation games and emulates - with absolute precision - an NBA player based on last night, not last season. Coupled with new features like Pick and Roll Control, Defensive Lockdown Control, Signature Playcalling and Quickstrike Ankle-Breakers, the NBA LIVE experience will hook gamers from beginning to end. For those in need of some extra coaching, NBA LIVE 09 takes gamers to training camp with the NBA Academy that gives them a chance to hone their skills.

NCAA® FOOTBALL 09

From EA Tiburon, NCAA Football 09 offers the electricity that can only be found on Big Play Saturdays. Powered behind groundbreaking gameplay controls and unique college-style animations, NCAA Football 09 arrives on campus with all the excitement and pageantry of a storied college bowl game. Gamers will experience the exhilaration of making big plays on the field with the ability to directly control and influence the game through the all-new Break Away Engine. The Break Away Engine allows players to break in and out of moves, giving the user ultimate control with instant responsiveness on the field. NCAA Football 09 is all about the wide-open collegiate style gameplay and the unique atmosphere typically found on college football Saturdays.

Skate It

From EA’s Black Box and Montreal studios, Skate It brings the fun and soul of skateboarding to the Wii and Nintendo DS. Loaded with all-new gameplay features and a unique set of controls, gamers can express their very own skate style by carving through the world, owning the sickest spots, and putting together the ultimate skate line. Feel the rush of nailing the gnarliest tricks by using the Wii Remote and the stylus-based Flickit Nintendo controls. Or, players can get in touch with the skateboard even more by planting their feet on the Wii Balance Board, and using it to skate, manual and throw down dozens of other authentic moves. Hands or feet, both can be used to deepen the connection between the player and the boarding experience.

TIGER WOODS PGA TOUR 09

See details above

Other titles will be shown by EA Partners in the following locations:

Rock Band™ 2

Harmonix, the world’s premier music video game company, and MTV Games are taking the groundbreaking music platform that forever changed the face of music video games to the next level this September with the release of Rock Band 2. With the original providing millions of players a new way to interact with the music and artists they love, Rock Band 2 is the next evolution of the franchise that redefined the standard for music games. Delivering an unparalleled selection of new music adding to the Rock Band's already massive library, support for all purchased downloads from the online music store, and an overall deeper gameplay experience, Rock Band 2 will continue to give millions of players a whole new way to enjoy the music and artists they love.

– Rock Band 2 will be on display at the MTV Games Booth located at Suite 308A in the LACC.

E3 award consideration: Best Peripheral/ Hardware Game

Left 4 Dead

Left 4 Dead (L4D) is a new action title from Valve, creators of the Counter-Strike and Half-Life games, that promises to redefine the co-operative genre as those titles did for multiplayer and single player action games. Due for release on the Xbox 360 and PC this November, the co-operative gameplay of L4D casts four "Survivors" in an epic struggle against hordes of swarming zombies and terrifying "Boss Infected" mutants.

– Left 4 Dead will be on display at the Valve booth located at 511B in the West Wing

E3 award consideration: Best Action Game

Hit the jump for the short press release, which is thankfully free of such tired humor.

WARHAMMER® ONLINE: AGE OF RECKONING™

TO SHIP IN RUSSIA IN EARLY 2009

EA Mythic, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced that Warhammer® Online: Age of Reckoning™ (WAR) will be released in Russia for the PC and will be fully localized. Along with MMORPG fans all over the world Russian gamers will have a chance to enjoy the rich world and extensive possibilities of one of the most anticipated MMORPG’s of the year - Warhammer Online: Age of Reckoning.

Based on Games Workshop's epic tabletop fantasy war game, WAR features revolutionary Realm vs. Realm™ (RvR) game play that will immerse players in a world of perpetual conflict. Warhammer Online: Age of Reckoning is scheduled for launch on the PC in early 2009 in Russia and Fall of 2008 in North America, Europe and Australia/New Zealand.

For more information, please visit www.warhammeronline.com.

Games Workshop, Warhammer, Warhammer Online, Age of Reckoning, and all associated marks, names, races, race insignia, characters, vehicles, locations, units, illustrations and images from the Warhammer world are either ®, ™ and/or © Games Workshop Ltd 2000-2007. All rights reserved.

In short, Warhammer Online's crafting consists of alchemy apothecary and talisman making, with several gathering professions to help back those up. It isn't a recipe based, so you aren't likely to find yourself with an inventory full of crap you can't use. You'll be able to harvest items by cultivating plants, stripping the flesh off of animals, scavenging corpses, and Magical Salvaging, which is like disenchanting, only with a ridiculous name.

Don't take my word for it though! Take Mark's, for thirteen minutes. I'll be napping if you need me.

EA Mythic Reveals the Warhammer® Online: Age of Reckoning™ Crafting System
Highly Anticipated MMORPG Introduces Innovative System That Allows Crafters to Create Potions, Talismans, and More to Aid Them on the Field of Battle

FAIRFAX, Va.—(BUSINESS WIRE)—EA Mythic, a division of Electronic Arts Inc. (NASDAQ:ERTS), unveiled new details for the crafting system in Warhammer® Online: Age of Reckoning™ (WAR). With two crafting abilities (Apothecary and Talisman Making) and four supporting gathering skills (Cultivating, Magical Salvaging, Scavenging and Butchering), the MMORPG incorporates an innovative crafting system to aid players in their fights on the battlefield’s of WAR.

“Crafting is a beloved MMORPG element for many players, however, it can often feel like an unnecessary addition to the game,” said Mark Jacobs, general manager of EA Mythic and WAR’s lead game designer. “The crafting system I’ve envisioned for WAR is innovative, fun and doesn’t require hours and hours of grinding materials, items or recipes in order to succeed. It is a system that is tied directly to your Realm’s ongoing war effort whether you are a player who loves PvE, RvR or simply crafting in general.”

The Apothecary crafting ability allows players to create all manner of useful potions, lotions and powders to heal, enhance stats, or cause damage to others. By combining various ingredients, players will even have the opportunity to “design” their own potions according to their needs. The second crafting ability, Talisman Making, will allow players to make useful items imbued with magic powers to be worn by a character.

WAR’s gathering skills produce the raw materials required for Apothecary and Talisman Making:

Players can train themselves in Cultivating, and plant seeds and spores in order to harvest weeds and fungi, components frequently used in Apothecary creations.
Magical Salvaging lets players break down magical items, converting them into fragments and essences that can be used in the crafting of Talismans.
Scavenging and Butchering are used to collect unseen resources off of the corpses of slain creatures – Scavenging allows players to recover hidden items from more intelligent creatures, while Butchering allows players to collect meat, skin and bones from non-sentient beasts.
Crafting in WAR is not about grinding for raw materials to create beneficial items, but about using developmental processes that don’t interfere with the Realm vs. Realm™ battles that are central to WAR. For example, a character with Cultivating training can continue to grow weeds and fungi even while laying siege to the enemy’s city.

You would have to build something very console centric from the get-go. I think probably the best chance of someone doing something like that is Nintendo — doing something crazy that no one expects.

Perhaps Barnett has confused "crazy" with "correct," but hey, who knows? Nintendo's surprised us before.
MMO Future [CVG]

"Warhammer is a world-wide franchise with a strong following in Australia and New Zealand. By placing our own server down under and running customer service out of EA Mythic, we can ensure that when we launch WAR, Oceanic players will experience the same quality of game play and customer service as North American players"

EA ANNOUNCES WARHAMMER ONLINE: AGE OF RECKONING TO SHIP IN AUSTRALIA & NEW ZEALAND IN FALL 2008

Highly Anticipated MMO to Simultaneously Launch with North America & Europe with Dedicated Regional Server

FOR IMMEDIATE RELEASE

Sydney, Australia, May 16, 2008 - Electronic Arts Inc. (NASDAQ: ERTS) today announced that Warhammer® Online: Age of Reckoning™ (WAR) will ship in Australia, New Zealand and Southeast Asia simultaneously with the North American and European Fall 2008 release.

In addition, WAR will also feature a dedicated server in Australia, ensuring the best game play experience possible for players in Australia, New Zealand, Singapore and other Southeast Asian territories. Players will still have the option of connecting to North American servers.

"Warhammer is a world-wide franchise with a strong following in Australia and New Zealand. By placing our own server down under and running customer service out of EA Mythic, we can ensure that when we launch WAR, Oceanic players will experience the same quality of game play and customer service as North American players" said Mark Jacobs, VP and General Manager of EA Mythic.

Based on Games Workshop's epic and longstanding tabletop fantasy war game, WAR features revolutionary Realm vs. Realm™ (RvR) game play that immerses players in a world of perpetual conflict. WAR is scheduled for launch on the PC in Fall 2008.

To learn more about the game, please visit www.warhammeronline.com.

"If you actually look at the MMO-sphere right now, that is since WoW launched, the vast percentage of MMOs that launched after it have been successful," Drescher explained. "Obviously no one has eclipsed the 10 million subscriber number, but there have been numerous titles that have come out on different platforms and multiple genres all over the world that have been far more successful than MMOs had been previously."

GigaMedia Signs Top EA MMORPG Warhammer® Online: Age of Reckoning™

Adds to Company's leading portfolio and massive pan-Asian platform

HONG KONG, January 31, 2008 - GigaMedia (NASDAQ: GIGM) announced today it has secured an exclusive license from Electronic Arts to offer and operate the highly anticipated game Warhammer® Online: Age of Reckoning™ in Taiwan, Hong Kong and Macau.

Warhammer Online is a ground-breaking new massively multiplayer online role-playing game ("MMORPG") set in a fantasy world of war and constant combat. Based on Games Workshop's 25-year tabletop fantasy war game series Warhammer, Warhammer Online creates a rich and immersive virtual world for hundreds of thousands of players to experience the epic nature of war and the glory of battle.

Created by the acclaimed studio EA Mythic, developers of the hit title Dark Age of Camelot™, Warhammer Online is one of the most highly anticipated games of 2008 according to numerous industry publications. Over 500,000 gamers have registered for its closed beta test, one of the most successful closed betas for any MMORPG ever.

"We are very excited to work with EA to bring such a blockbuster title to Asia," stated GigaMedia President Thomas Hui. "We expect Warhammer Online's Realm vs Realm™ combat and Public Quests™ to be enormously popular with hard-core gamers."

"We are thrilled to bring Warhammer Online to Asia and further strengthen our collaboration with GigaMedia as a strategic partner - bringing the hottest digital entertainment to millions," stated EA Asia President Jon Niermann. "We are confident that, together with GigaMedia, Warhammer Online will be a tremendous success."

Warhammer Online thrusts players into a grim world of perpetual conflict to fight for the Realms of Order (Dwarfs, High Elves, and Empire) or Destruction (Greenskins, Dark Elves, and Chaos). Next-generation Realm vs. Realm game play ensures that players are never fighting alone. With an army of allies at their back, players will defend their homeland, invade enemy realms, and ultimately lead the siege of their enemy's capital city. Every aspect of the game - every player, every quest, every encounter, and every battle - can turn the tide of the ongoing war and mean victory for a player's realm!

In Warhammer Online, for the first time ever, players can engage in Public Quests - multi-stage, communal quests to be completed by allied players fighting together against overwhelming odds. They can also embark on an epic quest to complete the Tome of Knowledge and unlock Warhammer lore, detailed monster information, new abilities, rewards, and major story plotlines. Drawing from a quarter century of highly detailed source material, Warhammer Online: Age of Reckoning will bring Games Workshop's fantasy world to life in a way that will allow players to create characters destined for great deeds on the field of battle.

To learn more about the game, please visit www.warhammeronline.com.

Warhammer Online is expected to launch in the second half of 2008.

Does this mean Warhammer Online is in a bad spot? Not at all, says WOAR developer Mark Jacobs on the F13 forums.

He addresses player concerns that Mythic are in panic mode, either retrofitting the game for a more World of Warcraft-like experience or dealing with publisher EA meddling in the team's business. Going offline for a couple months is a good thing, he stresses, not reason for seeking the nearest ledge.

The beta is shutting down today, but promises to return in December even beta-ier.

Warhammer Beta Update [Warhammer Online via Rock Paper Shotgun]

Warhammer® Online: Age of Reckoning Armies of WAR - High Elves and Dark Elves

The High Elves

"We the Asur are a noble people, our long and proud history stretching back to a time when Men were still fur clad savages. Living in our fair isle of Ulthuan, set in the centre of the Great Ocean, we are far removed from the petty squabbles of the lesser races. Here we are able to practice magic and our arts, perfecting them for no reason other than the sheer joy of it."

The High Elves are an ancient people with a history that spans millennia. While the ancestors of man were little more than cave-dwelling primitives, the Elves built magnificent cities of glittering silver and white marble on their island home of Ulthuan. Elven scholars and explorers were the first to chart the stars and sail the world's oceans. The Elves were also the first race to mount an organized defense against the invading hordes of Chaos, beginning a war that continues to the present day

Early in their struggles against the Ruinous Powers, the Elves discovered that negative emotions such as fear, rage, jealousy and greed serve to fuel and strengthen the power of Chaos. Since that time, the High Elves have struggled to keep their intense passions tightly under control. Though intelligent and enlightened, all Elves have the capacity for savage violence. In order to suppress this dangerous and unpredictable aspect of their psyche, the lords of Ulthuan continually strive to eliminate all extremes of emotion; in High Elf society, to surrender to anger or lust is to show weakness. As a result, the High Elves live by a strict regimen of rules and codes and embrace a way of life that emphasizes harmony, balance and inner peace.

Magic is the lifeblood of the High Elves. With millennia to hone their skills, it is little wonder that the Mages of Ulthuan are among the most powerful practitioners of magic in the world. Their thoughtful, meticulous approach to the study of combat, coupled with their patience and mental discipline makes the High Elves deadly fighters, as well. On the battlefield, High Elf swordsmen are graceful, lithe, and lethal when they detect a weakness in their adversaries.

The High Elves will need all of their wisdom and skill if they are to survive the Age of Reckoning. When Finubar, Phoenix King and ruler of Ulthuan, gathers his finest warriors and sets sail for the Old World to aid the beleaguered Empire, he is unaware that he and his allies are pawns in an elaborate plot designed to leave Ulthuan vulnerable to an invasion. As Finubar's fleet of longships pass beyond the horizon, vast shadows fall across the island of Ulthuan. The skies are darkened by a great swarm of Black Arks laden with hateful Dark Elf warriors seeking to reclaim their ancestral home and destroy forever their despised cousins, the High Elves.

The Dark Elves

"Hear my lord of the Druchii. From the distant Cathy to the usurped lands of our accursed kin, from the cold lands of Norsca to the steaming jungles of the Southlands, our armies are rightfully feared. We alone keep alive the great and noble traditions of our ancestors of Nagarythe. Only we follow the path laid by mighty Aenarion the Defender. Only we follow the true way."

Long ago, when Chaos was first unleashed upon the world, the Elven champion Aenarion drew the dread Sword of Khaine from its altar and used its terrible power to save his people from annihilation. When Aenarion died, his son Malekith was deemed unsuitable for the throne. Although he was a mighty warrior, a great sorcerer, a brilliant general and the rightful heir, many Elves opposed his coronation. They feared he was too focused on war, and potentially a de-stabilizing influence on the High Elf race. In retaliation, over many years Malekith engineered a terrible civil war that divided the race of Elves into two factions.

It was the High Elves who emerged victorious and drove the evil Dark Elves out from the ancestral home of their race. Under the leadership of Malekith the Witch King and his Sorceress mother Morathi, the Dark Elves sailed across the Great Western Ocean and founded for themselves a new kingdom in the northern reaches of the New World. This land they called Naggaroth, meaning 'land of chill'.

Unlike the High Elves, who continually seek to suppress their passions lest they be overcome by them, the Dark Elves willingly embrace their hedonistic nature. Dark Elf society emphasizes individualism, selfishness, and pride. They have little regard for one another and even less for the other races of the world, whom they see as potential slaves and subjects.

In battle, the ruthless warriors of Naggaorth blend Elven discipline with savagery and ferocity, for the patron deity of the Dark Elves is Kaela Mensha Khaine, the bloody-handed God and the Lord of Murder. Nowhere is this more evident that in the beautiful and deadly Witch Elves, who serve in the Temples of Khaine and revel in violence and bloodshed.

Since their expulsion from Ulthuan, the Dark Elves have desired nothing more than to return to Ulthuan and avenge their defeat, reclaiming the land they believe to be theirs by right. In the Age of Reckoning, Malekith learns of an impending Chaos invasion of the Empire and uses this knowledge to set in motion a chain of events that will leave the island home of the Elves defenseless against an invasion. At the Witch King's command, a great fleet of Black Arks - great floating islands laden with soldiers, monsters, and engines of war - sets sail across the sea to conquer the island kingdom of Ulthuan and fulfill the destiny denied the Druchii so long ago.

"This is information fans have been asking for so we are incredibly excited to unveil the last two armies in WAR," said Jeff Hickman, Senior Producer for EA Mythic. "We have a lot of art and information to reveal and we could not think of a better venue than Games Convention to share these details with the growing Warhammer community."

Warhammer® Online: Age Of ReckoningTM To Invade Games Convention In Leipzig

EA Mythic's Highly-Anticipated MMORPG to be Showcased in the GOA Booth

Featuring the Long-Awaited Unveiling of the Elves

EA Mythic's highly-anticipated massively-multiplayer online role-playing game (MMORPG), Warhammer® Online: Age of Reckoning™ (WAR), will be playable in the GOA booth at Games Convention in Leipzig, Germany on August 22-26. A press conference featuring Senior Producer, Jeff Hickman, and Creative Director, Paul Barnett, will be held in the booth on Wednesday, August 22 from 11am-12pm to reveal exclusive first details about High Elves and Dark Elves, the final two armies in WAR.

"This is information fans have been asking for so we are incredibly excited to unveil the last two armies in WAR," said Jeff Hickman, Senior Producer for EA Mythic. "We have a lot of art and information to reveal and we could not think of a better venue than Games Convention to share these details with the growing Warhammer community."

In addition, Games Convention attendees will be able to experience Warhammer Online's innovative Realm versus Realm™ gameplay, new Greenskin and Dwarven starting zones, and never-before-seen content and features. The game's new lighting system will also be on full display giving the world a dramatic new look. The GOA booth will be located in Hall 3, Booth A20.

Based on Games Workshop's epic and longstanding tabletop fantasy war game, WAR features revolutionary Realm vs. Realm® (RvR) gameplay that immerses players in a world of perpetual conflict. In Europe, Warhammer Online: Age of Reckoning will be published by GOA (online games department of France Telecom), the European publisher of EA Mythic's Dark Age of Camelot, and is scheduled for release in early 2008.

Now Electronic Arts is reporting that over two hundred thousand people applied for the beta between North America and Europe, and if anyone at all followed my advice they're going to have a hard time ferreting through hordes of female fans passionate about Warhammer who want a hand at making what they believe to be the next MMO sensation an overwhelming success. I hope you all at least chose different names.

"We would like to thank the community for their tremendous response to Warhammer Online. The overwhelming worldwide response to beta test has been phenomenal. The team has been working incredibly hard on creating a genre-defining experience, and the beta signups certainly validate the direction we're taking the game," said Mark Jacobs, VP and General Manager of EA Mythic.

GOA AMASSES AN ARMY FOR WARHAMMER® ONLINE: AGE OF RECKONINGTM BETA TEST

OVER 200,000 GAMERS SIGN UP FOR THE WARHAMMER® ONLINE: AGE OF RECKONING CLOSED BETA TEST IN LESS THAN TEN DAYS

GOA, the France Telecom-owned publisher of online games, and Electronic Arts Inc (NASDAQ: ERTS), the world's leading interactive entertainment company, announce today that more than 200,000 players signed up for the forthcoming Warhammer® Online: Age of Reckoning™.

The Warhammer Online Beta Centre opened simultaneously in Europe and North America on May 30, and the 200,000 registration mark was surpassed over the weekend, less than ten days after launch. This makes the beta test of Warhammer Online: Age of Reckoning one of the most rapidly growing beta tests in the history of the MMORPG category. The Beta Centre is currently open and accepting applications at www.WAR-europe.com.

"Such an amazingly high number of subscribers to the website and beta test is fantastic news and very encouraging," commented Ghislaine Le Rhun, Senior Vice President of GOA. "It proves the game has already struck a cord with gamers who are hungry for the greatest MMO experience available. We are also delighted to be able to say a big 'Thank You' and to reward gamers' loyalty and enthusiasm for WAR by offering them the chance to become part of the beta experience and to play the game months ahead of launch."

"We would like to thank the community for their tremendous response to Warhammer Online. The overwhelming worldwide response to beta test has been phenomenal. The team has been working incredibly hard on creating a genre-defining experience, and the beta signups certainly validate the direction we're taking the game," said Mark Jacobs, VP and General Manager of EA Mythic. "Player input and testing will be crucial in our efforts to complete the game, and we look forward to beta participants' help in shaping Warhammer Online."

Warhammer® Online: Age of Reckoning™ launches simultaneously in Europe and North America early in 2008 and is based on Games Workshop's popular Warhammer fantasy world. Please visit www.WAR-europe.com for the chance to join the beta test and for more game information and regular updates.

Also more than likely what you'll find me playing once the game is launched. I'm a sucker for floppy hats and coats that catch the wind dramatically. Michael Fahey

Warhammer Online: Age of Reckoning Career Profile - Empire Witch Hunter

The Witch Hunter

These poor, simple folk - too fearful or too dull-witted to see the vulgarity and evil in their own midst. They wail and complain about my... uncompromising methods, but who among you can say that hanging half a village is too high a price to pay for the assurance that corruption has been exposed and destroyed this day?

- Ernst Traugott, Templar Witch Hunter

The Witch Hunter is a tireless foe of Chaos, dark magic and witchery of all kinds. As the taint of Chaos continues to spread and more people are drawn to the dark arts, the Witch Hunters' role has become increasingly important to the Empire. Fast, cunning and deadly, they dispense merciless judgment upon any who serve Chaos. While the people of the Empire agree that the Witch Hunters' work is critically important, rare is the citizen who does not feel pangs of dread when they lay eyes upon one, for it is understood that most Witch Hunters would sooner burn an entire village to the ground than see a single follower of Chaos go free.

Witch Hunter Specialty
The Witch Hunter's sole motivation is rooting out and destroying corruption. To that end, they use the various tools and tactics available to them to weaken their opponents' strength and resolve via Interrogation before meting out final Judgment. Fast and agile, the Witch Hunter is dangerous in close-quarters, especially when approaching an unsuspecting or startled target from behind. The Witch Hunter will frequently employ holy water, chrisoms, blessed ashes and other relics to further increase the suffering inflicted upon their foes.

Playing as a Witch Hunter
Whether you're positioning yourself for a devastating strike against an unwary enemy or going toe-to-toe in the thick of the fight, there are few places on the battlefield where a Witch Hunter does not belong. In the face of your tireless assaults and interrogation, your enemies quickly wither and fall - be it by blade, bullet or torch. While your pistol can be a powerful and devastating weapon under the right circumstances, it is slow and awkward to reload in close-quarters. As such, you will make frequent use of the deadly speed and effectiveness of rapiers, knives, stakes, torches and daggers. You will also find it useful to anoint your weapons before a fight to dispatch your unholy enemies with even greater efficiency.

Fighting the Witch Hunter
The Witch Hunter relies heavily on his ability catch targets off guard or to distract them in the thick of a fight. A powerful melee fighter, he is at his most effective when he can move behind an enemy and unleash pistol shots or powerful strikes from his anointed blade upon them. As such, it is critical that you not lose track of a Witch Hunter in the heat of battle. Keep them at range if you can - as their pistols are unreliable from a distance - and stay in front of them if they close in on you. A bullet in the head or a blade through the heart await those who do not.

The Witch Hunter Look
- Lightly armored, with long cloaks and coats, wide-brimmed hats and buckled tunics.
- Wields off-hand pistols and main-hand rapiers, swords and torches.
- Ornamented with other tools of their craft such as stakes, daggers, relics, chains and emblems of the Cult of Sigmar or the Empire.

Having said that, here are a few tips for getting selected for an invite-only closed beta:

1. Research the game's theme and appear passionate about it, without sounding like a fanboy. Harder than it seems.
2. Say things like, "I believe that this game could be the next big MMO sensation, and want to have a part in helping it succeed."
3. Sign up as a female.

Play your cards right, and two years down the road you could be the guy who keeps saying, "Well I've been playing since closed beta," becoming that which you hate most. Michael Fahey

Warhammer Online Beta Signup - North America
Warhammer Online Web Page and Beta Signup - Europe

We have made the decision to move our ship date for the US and Europe to the first quarter of 2008. (Release dates for Asia will be announced at a later date.) Since our acquisition by EA, we have been afforded many wonderful development opportunities and we plan to take full advantage of everything that is available. This includes taking several additional months to make the best MMORPG possible.

Warhammer Online Delayed [Voodoo Extreme - Thanks Cyanbane!]

I didn't get a chance to play Warhammer Online, but it looked an awful lot like a lot of other MMOs out there. I doubt spending ten minutes with it would have let me figure out the differences. MMOs nowadays all seem to be about backstory and play nuance. This video shows a bit of play, but not much nuance. Brian Crecente

The Warhammer Online Pre-E3 trailer is now live, containing absolutely no gameplay footage but some absolutely gorgeous CGI battles. The first person to say this looks like a World of Warcraft rip-off gets their teeth kicked in a shrapnel storm of shattered cuspid out the back of their head.

Warhammer Online Pre-E3 Trailer [Gametrailers.com]