The Secret To A Successful Game Trailer: Endings With Roars

It's an ancient Mazatec secret passed down verbally from video editor to video editor: If you want your game to be a smash hit, end your trailer with something roaring. It can be an alien, a dragon, a balrog, a T-Rex, whatever; as long as it's roaring, you'll move a minimum of 20 million units, guaranteed.
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