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pc gaming

NVIDIA Dumbing Down Their Product Line

Anyone into computer gaming knows NVIDIA is one of the biggest names in video cards today, but imagine being new to PC gaming, knowing nothing at all about video hardware, and wandering into a Best Buy to try and determine which graphics solution suits your needs. It's like being a man sent to the grocery store for feminine hygiene products (should I get Super?), only slightly less embarrassing. NVIDIA's VP of Content Business Development Roy Taylor says that the company is working to make their products more consumer-friendly.

"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained. "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."
It remains to be seen how exactly they'll manage this - perhaps a big white box that says "Will run World of Warcraft" on it, but it's nice to see them moving in a more consumer friendly direction.

NVIDIA to "simplify" product range [GamesIndustry.biz]


shopping

Video Card Buying Advice From Someone Who Matters

You don't listen to us. It's OK, we've known for some time now. As long as our moms are reading and appreciating our cock allusions as much as we are, things are going pretty well on the old Kotaku. But if you plan on buying a videocard for your computer in the near future, you should listen to Epic's Tim Sweeney, the number cruncher behind the Unreal 3 engine. Here's his advice:
In Unreal Tournament 3 and Gears of War for PC, there is a significant gain in having 512MB of video memory rather than 256MB. So, first and foremost, get at least a 512MB card if you can afford it. If you haven't maxed out your budget, then go for the maximum single-card performance that doesn't require extreme cooling, e.g. buy an entry-level GeForce 8800 over a GeForce 8600.
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